Is It Worth It? Viewbooks as Communication between Colleges and Prospective Students.

Durgin, Kerry L.

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Peer reviewed

ERIC Number: EJ574971

Record Type: Journal

Publication Date: 1998

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0734-6670

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Is It Worth It? Viewbooks as Communication between Colleges and Prospective Students.

Durgin, Kerry L.

Journal of College Admission, n159 p22-29 Spr 1998

Analyzes the rhetorical arguments of admission viewbooks to consider the brochures' effectiveness as communication vehicles. Offers advice to higher education institutions about the production, use, and student reaction to viewbooks. (Author/MKA)

Descriptors: College Bound Students, Higher Education, School Catalogs, Student Recruitment

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A