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Download full textRuffalo Noel Levitz, 2019
Digital engagement is the most important strategy for engaging Generation Z, but what are the right solutions and strategies to maximize engagement with this crucial target market? Which approaches align with the expectations of the students colleges are trying to reach? And more importantly, how can a college make its institution's unique brand…
Descriptors: High School Students, Student Recruitment, College Choice, Search Strategies
College Board Advocacy & Policy Center, 2010
In September 2007, the College Board formed the Task Force on Admissions in the 21st Century in response to a request from the Guidance and Admission Assembly Council (GAA Council) to more closely examine the high-school-to-college transition process. Each spring, at the conclusion of the college admission cycle, there is much discussion in the…
Descriptors: Higher Education, College Choice, Statistical Analysis, College Admission
Direct linkHawkins, David A.; Lautz, Jessica – National Association for College Admission Counseling, 2005
This report is an amalgamation of data from four separate sources. The first source is NACAC's annual Counseling Trends Survey, conducted in May 2004. The purpose of this survey is to poll counselors in high schools to discover trends in their work responsibilities, particularly regarding college counseling, and to assess trends that affect…
Descriptors: Federal Government, College Admission, School Counselors, School Counseling
