Purpose: In the last decade, female students' enrolment in higher education has experienced significant growth. However, male and female students still differ in criteria set of choosing higher education institutions. While several studies have been disentangled in developed countries in analyzing gender differences in pursuing higher education, a…

Gathering a diverse student body is important for institutions of higher education (IHEs) at the graduate/professional level. However, it is impossible to select a diverse student body from a homogenous group of candidates. Thus the aim of this study is to discover the extent to which diversity goals in admissions are precluded by the lack of…

There is existing literature on college choice factors, as well as college choice factors specifically for students of color. However, limited literature exists on the college choice of students of color in the Deep South, an area historically plagued by racial tension and presently seeing an increase in racial diversity (Bankston, 2007; Adelman…

The purpose of this research is to understand how nation branding initiatives complement education diplomacy for a country such as China and to investigate how country distance shapes perceptions of China across a large international student contingency in China. We use Ghemawat's [(2001). Distance still matters. "Harvard Business…

Purpose: A fuller understanding of the information search behaviour of prospective students in the digital era is one of the keys to success in university recruitment. The purpose of this paper is to investigate students' university choice factors in relation to the online environment. Design/methodology/approach: In total, 637 samples from 11…

Increasing competition within the Lithuanian educational market has paved the way for an analysis of the complex choice processes enrollees undergo in selecting a higher education institution. This research examines the concept of consumer value and its interpretation in the Lithuanian higher education setting. Based on data collected from 445…

The purpose of this article was to explore the main reasons influencing international students to study abroad. Main study abroad destinations are the United States, Australia, United Kingdom, and Canada. China is the leading sending country with 14% of the total market. This study explored the factors influencing international students to study…

Students' expectations and experiences with university life are influenced by a number of variables. Many universities develop programs or promote aspects of existing programs to market the university's image. This research was motivated by our desire to determine the relationships between first-year students' college expectations and experiences,…

Students face significant pressures in their decision about their career plan. These pressures are simultaneously internal and external, personal and social, individual and from the reference group. The present paper aims at understanding the reasons driving students' choices, perceived needs, and aspirations. Moreover, it discusses the major…

The Ruffalo Noel Levitz (RNL) Satisfaction-Priorities Surveys are the national standard for benchmarking student satisfaction in higher education. Since 1994, more than 2,900 colleges and universities have used the surveys to evaluate students' concerns that influence student success, college completion, student recruitment, strategic planning,…

The purpose of this investigation was to examine factors influencing college selection by NCAA Division I, II and III lacrosse players. The Influential Factors Survey for Student-Athletes-Revised was used to collect data from 792 male and female collegiate lacrosse players. Descriptive statistics showed the most influential factors were: career…

In the light of the forthcoming policy shift to full-cost fees for English undergraduates, this study examines the impact of fee changes on how students weigh up their university choices. Conjoint analysis is used to examine the importance that students attach to various attributes of a university. It also explores differences across subsections…

The purpose of this study was to examine the factors that influence African American college students' decisions to attend an HBCU or a PWI 4-year institution. Differences among African Americans in factors influencing the college choice process were examined by gender and parents' level of education. The study was designed to gain a better…

The concept of brand has crept into many areas of the American economic landscape, and college has been no exception. The ascension of "U.S. News & World Report" rankings, the widespread visibility of collegiate athletic brands, the power of traditional college brands such as the Ivy League or flagship state universities...these are just some of…

This study extends research on college choice, with recent national survey data, by examining what African American students say about the importance of college athletic reputation in choosing which school to attend. We use the Educational Longitudinal Survey to examine the overall distribution of self-reported factors that shape college choices…