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Direct linkMohamad Saleh, Mohamad Saifudin; Md Kassim, Normalini; Alhaji Tukur, Naziru – International Journal of Sustainability in Higher Education, 2022
Purpose: This paper aims to investigate the relationship between a sustainable university brand and the intention of international students to study at Universiti Sains Malaysia (USM), one of Malaysia's premier universities. Moreover, the study explored the moderating effect of opinion leaders on the intention of international students to study at…
Descriptors: Sustainable Development, Foreign Students, Structural Equation Models, Universities
Rao, Sandeep; Andini, Veena – Higher Education Quarterly, 2019
With increasing student migration for Higher Education to Karnataka, it is important to understand the reasons which influence the migrants. Studies have indicated various push and pull factors for migration. This paper identifies career opportunities, value for education, brand equity, living conditions and others as pull factors of student…
Descriptors: Structural Equation Models, Student Mobility, Higher Education, Employment Opportunities
