The opportunities in social media management and digital marketing strategy continue to expand as the profession evolves. Social media has become central for communication around the globe, but social marketers struggle with strategy and planning skills. The client-based activity outlined in this study facilitates the development of skills related…

During the past decade, interest in chocolate and its history has increased significantly. Following on this trend, a vast number of books dealing with chocolate have appeared in different publishing venues, both academic and nonacademic. Similarly, some instructors have included units that study the commodity or, in some rare instances, have…

As early as the mid-1970s, William H. McNeill, the father of modern world history scholarship, warned that the pervasive tendency for faculty to pursue ever-narrowing specializations, combined with a widespread distaste for teaching survey courses, will be history's undoing. In his mind, without concerted pedagogical attention aimed at both…

Aspects of research and pedagogy from the public relations discipline can benefit the business and professional communication instructor seeking new dimensions for the business and professional communication classroom. Elements of public relations (PR) found in Association for Business Communication articles and journals may be incorporated in the…

In this comprehensive practitioner guidebook, the Northeast Resiliency Consortium colleges have shared their work and have collaborated to develop a competency model, along with a rich and robust set of principles, strategies, resources, and guidelines for helping students develop strong resiliency. The Resiliency Competency Model outlines the…

The goal is to provide a robust and challenging problem statement for a capstone, advanced systems analysis and design course for CIS/MIS/CS majors. In addition to the problem narrative, a representative solution for much of the business modeling deliverables is presented using the UML paradigm. A structured analysis deliverable will be the topic…

Across America, in thousands of classrooms, from elementary school to high school, the time-tested sentence-composing approach has given students tools to become better writers. Now the authors present a much anticipated sentence-composing grammar worktext for college writing. This book presents a new and easier way to understand grammar: (1) Noun…

The book introduces readers in the often-overlooked math-related fields to the ideas of writing-to-learn (WTL) and writing in the disciplines (WID). It offers a guide to the pedagogy of writing in the mathematical sciences, and gives theoretically grounded means by which writing can be used to help undergraduate students to understand mathematical…

Learn which cutting-edge technologies are most useful and how to integrate them into your social work curriculum! The rapid development of technology-supported learning in higher education institutions has created a demand for social work education programs to develop online courses, distance educations programs, and distributed learning…

Inspiring exercises are used to guide students at all levels to rediscover the essential meaning of various individual pieces of mathematics. Presents five sets of examples including Abel's identity, Hensel's lemma, finitely generated Abelian groups, Baire's category theorem, and the Weierstrass preparation theorem. (Author/ASK)

Describes the development and implementation of a computer literacy course in a graduate clinical/counseling psychology program. The rationale, objectives, and outline of the course are presented. Provides a listing of computer literacy objectives and selected software. Includes suggestions for others interested in developing a similar course.…

Presents an overview of biochemical education for undergraduates and postgraduates at Hanoi University, including courses of instruction and teaching methods. (AIM)

This paper promotes an undergraduate course that would discuss the great ideas of Plato, St. Paul, Karl Marx, Sigmund Freud, Jean Paul Sartre, B. F. Skinner, and Konrad Lorenz. This course would help students understand human values and behaviors while focusing on historical, world, and national problems. Tentative solutions would then be…

Describes the design of a new laboratory course that calls for experiments to be grouped in clusters. Each cluster has a unifying theme which gives coherence to the experiments. Other important guidelines in design were the use of computers, introduction of microscale chemistry, and use of instrumentation. Cluster examples include Carbon Is Number…

Explains the procedures used to determine the regulatory properties of yeast pyruvate kinase. Involves a partial purification using PEG precipitation that can be done in one laboratory period with simple equipment. (DDR)