This study examines how and why 20 instructors (17 tenure-line and 3 nontenure-line) in introductory service courses enact their pedagogical values and address current concerns (e.g., personal branding, LinkedIn, and applicant tracking systems) when teaching résumés and cover letters. Research methods included a demographics survey, qualitative…

As a communication tool, the creative brief should seamlessly blend business goals with creative vision. This article investigates the role the creative brief plays as an internal communication tool between account and creative teams. Two data sets were collected. Two open-ended e-mail surveys gathered responses from 33 agency account management…

University educators everywhere are trying to assist students in improving their ability to write clear and correct business English. Business communication texts, in general, use several decades of research that have established a three-stage process: prewriting, writing, and rewriting (Collins & Parkhurst, 1996). Identifying and correcting…

Typical business communication courses provide significantly more opportunities for students to hone their skills in writing compared with speaking. This article outlines an impromptu speech assignment and explains a course-level strategy for providing each student with more than 30 significant speaking opportunities during a term. This approach…

This nationwide study of 169 business communication instructors examines the following issues: (a) ideal and actual class sizes in business communication courses, (b) delivery modes of business communication courses, (c) types of written and oral assignments, and (d) topics covered and depth of coverage. Findings suggest that business…

Plagiarism is a reality in most college classes where some students plagiarize unknowingly and others do so knowingly. This situation requires instructors to decide how to manage the situation. Some may take the easy way out by ignoring the problem, simply pretending that none of their students plagiarize. In contrast, other instructors embrace…

Business professionals often use standard templates when composing documents, and teachers of business writing direct students to textbook examples to use as sample formats. Good instructors do want to provide their students with informative examples of what is expected, especially in an online course environment where students cannot raise their…

Maintaining academic integrity is critical to the sustainability of a civil society and to the democratic process. Educators across the disciplines are growing increasingly disturbed by the level of plagiarism on university campuses. The author contends that developing supportive ways of empowering students to become more independent writers in…

Many people have considered purchasing a tablet device, such as an iPad, Kindle, or Nook, for personal use, yet how many have considered adopting this new technology as a pedagogical tool in the classroom? This article reports on the adoption and use of Kindle eBooks on the campus during the Spring 2010 semester. The authors report on how the…

The authors describe a graduate capstone accounting class as a basis for building communication skills desired by both accounting practitioners and accounting faculty. An academic service-learning (ASL) component is included. Adopted as a required class for a master of science degree in accounting at two universities, this course supports…

Teaching communication to MBAs often involves focusing on corporate strategic discourse when student projects are intended to help companies move to a more advanced stage of development. This focus on corporate strategy--the language and concepts that concern the mission and direction that an organization should adopt--requires, in turn, that…