As a communication tool, the creative brief should seamlessly blend business goals with creative vision. This article investigates the role the creative brief plays as an internal communication tool between account and creative teams. Two data sets were collected. Two open-ended e-mail surveys gathered responses from 33 agency account management…

The purpose of this study was to evaluate the quality of research-based learning conducted remotely through the use of the Moodle learning management system using the Context, Input, Process, and Product (CIPP) evaluation model. Data sources include lecturers, students, faculty documents, study program materials, and Moodle learning management…

The importance of, and interest in, sustainability in management education has increased significantly over the past three decades. However, the definition of sustainability remains complex and elusive, thus creating significant issues for sustainability instruction, assignment design, and student learning. We reviewed definitions and use of…

In a classroom setting interaction among students is the norm. How do you replicate that informality, spontaneity, and focus online? This book provides you with a framework to think about the different kinds of engagement you want to foster -- whether participation, collaboration, or quick feedback -- and then introduces you to available online…

To address the professional development needs of learning community instructors at Kingsborough Community College, faculty coordinators and program directors developed a workbook for instructional teams. This workbook walks instructors through the collaborative process of creating and sustaining successful links and focuses on what we believe is…

To get the best sense of how graduating students demonstrate information literacy skills and how the institution can improve student learning, the Assessment in Action (AiA) project at Anne Arundel Community College (AACC) deployed a combination of indirect measures and authentic assessment of student work, utilizing assessment tools flexible…

Essays on the growing population of adult students are collected. In a preface, E.T. Godbey highlights some characteristics of this population and the need for institutional changes to accommodate them. In one chapter Martha P. Weatherford describes recent changes in the overall student profile and reasons for the age changes. In a second chapter…