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Rivera, Reynaldo G.; Arrese, Angel; Sádaba, Charo; Casado, Luis – Journal of Marketing Education, 2020
The management of diversity and inclusion is a major challenge for businesses in developing inclusive products and marketing strategies focused on people with disabilities. Universities can foster positive attitudes toward inclusiveness if they facilitate student recognition of differences as assets and enable them to appreciate the creation of…
Descriptors: Marketing, Teaching Methods, Inclusion, Disabilities
Rank, Allison D.; Mushtare, Rebecca; Tylock, Angela R.; Huynh, Christy – Journal of Higher Education Outreach and Engagement, 2019
During the 2016 election season, the authors--a collection of staff, faculty, and students at a rural, four-year comprehensive college--piloted a new format for a student-driven, campus-wide, nonpartisan voter mobilization campaign anchored in a political science course and supported by a credit-bearing internship and advanced graphic design…
Descriptors: Voting, Interdisciplinary Approach, Service Learning, Program Implementation
Karkour, Islam – ProQuest LLC, 2018
The world continues to witness a crisis when it comes to reconciling cultural differences. In many cases, failure to bridge cultural differences has led to a continuum of violence that begins with individual conflict and ends with wars and terrorism. College campuses, such as the University of New Hampshire (UNH), experience increasing cultural…
Descriptors: Cultural Awareness, Second Language Learning, Second Language Instruction, Cultural Differences
Ervin, Jeremy A. – Journal of Ethnographic & Qualitative Research, 2018
As a professor teaching general core science courses to non-science majors, I designed a learner-centered, inquiry-based course in order to potentially positively influence science-related attitudes of my students. Through the lens of action research with mixed methodology, I analyzed student attitudes regarding science through the Test of…
Descriptors: Science Instruction, Teaching Methods, Nonmajors, Academic Language
Schreiber, Jill C.; Minarik, Joseph D. – Journal of Social Work Education, 2018
Social work students need to develop practice skills with racially and ethnically diverse clients. Previous research has found benefits to using individual simulated clients, and working with a group would not only provide facilitation opportunities, it could also increase students' exposure to diversity. This article presents a social work group…
Descriptors: Social Work, Counselor Training, Ethnic Groups, Scores
Newell, Jay; Tavanapong, Wallapak; Berghefer, Sherry – Journal of Advertising Education, 2017
Advertising technology is advancing quickly incorporating digital techniques that may be beyond the experience of the individual faculty member. Collaborative teaching, where faculty members from different disciplines co-teach a course, may be a solution. This report assesses the learning outcomes of an advertising technology course taught by…
Descriptors: Advertising, Computer Science Education, Pretests Posttests, Interdisciplinary Approach
Min, Qiusha; Wang, Zhifeng; Liu, Neng – Innovations in Education and Teaching International, 2019
Recently, there has been a rapidly growing trend in non-English-speaking countries for English to be adopted as the medium of instruction in higher education. Consequently, it has become necessary to conduct research that will guide lecturers in effectively adopting (EMI) on campus. This paper presents a blended learning strategy that integrates a…
Descriptors: Computer Software, Computer Assisted Instruction, Teaching Methods, Language of Instruction
Gayathridevi, K. Sri; Deepa, R. – Business and Professional Communication Quarterly, 2015
This study aims to show the effectiveness of a business communication course offered in a business school in India. All students who enrolled for the Master of Business Administration program in the school were considered for the study. The study adapted a pretest and posttest approach to find the effectiveness of the course. It also describes the…
Descriptors: Business Communication, Business Administration Education, Foreign Countries, Course Descriptions
Stearns, Donald E.; Houlihan, Adam J.; Corbo, Christopher P.; Mosher, Roy H. – Journal on Excellence in College Teaching, 2017
Two professors co-taught critical and civic thinking in the same first-semester course for four years. For the first year, they used computerized argument mapping and critical-thinking-for-civic-thinking (CT)[superscript 2] exercises based on open-ended scenarios framed within a civic context. The instructors assessed student skill levels using…
Descriptors: College Freshmen, Critical Thinking, Thinking Skills, Civics
Richardson, Laura A.; Fister, Carrie L.; Ramlo, Susan E. – Advances in Physiology Education, 2015
Awareness of effective weight management strategies is necessary to prepare exercise science students for future work with obesity. Exercise science faculty members developed a course related to exercise as a therapeutic tool and options available for weight loss. The purpose of the present study was to investigate student views of weight…
Descriptors: Body Weight, Exercise Physiology, College Faculty, Therapy
Metcalf, Lynn E.; Neill, Stern; Simon, Lisa R.; Dobson, Sharon; Davis, Brennan – Marketing Education Review, 2016
This article describes and assesses a course design that uses peer mentors to facilitate a collaborative, hands-on learning experience in an introductory marketing course. Results demonstrate that peer mentoring increased content mastery and had a positive effect on students' perceptions of the learning experience. Peer marketing mentors, along…
Descriptors: Marketing, Introductory Courses, Course Content, Career Readiness
Proeber, Helen R. – ProQuest LLC, 2012
In the business division of the technical college in which this study occurred, there was a need to change the way part-time faculty prepared course syllabi. The implementation of a professional development workshop that focused on the components and necessity of the syllabus provided the teachers new information they needed to be prepared for the…
Descriptors: College Faculty, Part Time Faculty, Technical Institutes, Course Descriptions
Balster, Nicholas; Pfund, Christine; Rediske, Raelyn; Branchaw, Janet – CBE - Life Sciences Education, 2010
Undergraduate research experiences have been shown to enhance the educational experience and retention of college students, especially those from underrepresented populations. However, many challenges still exist relative to building community among students navigating large institutions. We developed a novel course called "Entering…
Descriptors: Control Groups, Experimental Groups, Mentors, Student Attitudes
Blake, Adam; Doherty, Iain – Journal of Learning Design, 2007
This paper describes the theoretical foundations of an online course to teach clinical educators how to convert a traditional face-to-face course for either flexible or distance delivery. We describe the design research approach to the creation of the course and the pedagogical theory behind the course development. We also present the details of…
Descriptors: Foreign Countries, Electronic Learning, Instructional Design, Research Methodology
Tesone, Dana V.; Alexakis, George; Platt, Alan – Online Journal of Distance Learning Administration, 2003
The article presents a comparison of online and on ground instructional techniques focusing on the differences between face-to-face and computer-mediated communication. Lessons are drawn from the authors, who collectively teach online courses at Nova Southeastern University as well as the United States Sports Academy, Baker College, the University…
Descriptors: Distance Education, Web Based Instruction, Computer Mediated Communication, Conventional Instruction