Artificial Intelligence (AI) can transform all sectors and daily life, but its integration into Public Relations (PR) education and adoption by PR professors is underexplored. This study examines these factors using the Technology Acceptance Model (TAM), focusing on seven variables: social influence, perceived AI knowledge, trust, emotion, AI…

Artificial Intelligence (AI) tools are having a significant impact on the field of education, particularly when used by educators. This study aims to explore the acceptance of AI tools among university-level educators. Researchers adapted the UTAUT2 (Unified Theory of Acceptance and Use of Technology) model to the Chinese educational context and…

In the swiftly evolving landscape of education, the fusion of Artificial Intelligence's ingenuity with the dynamic capabilities of chat-bot technology has ignited a transformative paradigm shift. This convergence is not merely a technological integration but a profound reshaping of the fundamental principles of pedagogy, fundamentally redefining…

This paper aimed to explore the variables that influenced the intention to quit the teaching profession among vocational teachers. Moreover, the researchers examined the differences in the perception of the levels of emotional exhaustion, depersonalization, personal accomplishment, job satisfaction, and life satisfaction among vocational teachers…

Gratitude may help Universities to sustain relationships with alumni and stimulate valuable input into current students' learning experiences. This small-scale, qualitative study draws from the voices of alumni associated with a UK University. The study explores gratitude's role within alumni's reflections on Higher Education. We find that…

The purpose of this study is to identify the determinants of the intention to use and the effective use of a learning management system that integrates social learning tools. Data were collected through an online questionnaire and analyzed using structural equation modeling techniques. As our theoretical lens, we adapted the original unified…

Could there be a better instance of ethical conflict at the scene of the modern Western university than the case of Martin Heidegger, who in 1933 became a Nazi, arguably to elevate his own standing and career? In this article I examine the opposing ethical forces that animated Heidegger's brief foray into Nazism, to ask whether the same forces…

This study investigated 150 university lecturers from the perspective of their emotional labour, focusing on the effect of a playful climate on lecturers' innovation intention and job engagement. A structural equation model analysis determined the following: is positively related to lecturers' strategies of deep acting and expression of natural…

Purpose: This study explored students' perspective of using emotion-aware Virtual Learning Environment (VLE) in Malaysia's higher education institutions. The purpose is to investigate the relationships amongst dimensions of Technology Readiness Index (TRI), attitude, intention to use VLE, and lecturer interaction. The outcomes concerned the…

This study aims to explore how learners and educators use social networking sites (SNSs) for education-related activities and identify the factors that influence their usage. The study was conducted at a private institute for higher learning (IHL) in central Malaysia involving learners at different levels of study and educators from various…

This article reports on factors affecting local academic acceptance of bring your own devices (BYOD). A review of the literature revealed a paucity of studies that have explored the complex factors that affect academic use and intention to use mobile devices in the classroom, with even less exploring truly ubiquitous and varied personal devices as…

Psychological reactance theory (PRT) is largely understudied in the classroom context. In this experiment, we manipulated instructors' use of clarity and forceful language as antecedents of psychological reactance and examined student communication outcomes (i.e., instructional dissent and challenge behavior) as ways in which students restore…

This study was designed to examine off-campus centers and their administrators in creating an effective learning environment for adult learners using a new innovative leadership theory, invitational, which is a holistic approach that nurtures the belief everyone is intrinsically motivated and it is the leaders' responsibility to unleash their true…

This qualitative, multi-case study was designed to examine off-campus centers and their administrators in creating an effective learning environment for adult learners. Serving as the conceptual framework, invitational leadership theory is a holistic approach which nurtures the belief that everyone is intrinsically motivated and it is the leaders'…

We are delighted to welcome you to the International Psychological Applications Conference and Trends 2014, taking place in Porto, Portugal, from 4 to 6 of April. Psychology, in our time, offers a large range of scientific fields where it can be applied. The goal of understanding individuals and groups (mental functions and behavioral…