It is unlikely that Harvard University (Massachusetts) considered "outcomes assessment" for its first class of nine students in 1640, and most certainly the oldest institution of higher learning in the United States did not offer a public relations curriculum. A short history of education in the United States shows increasing numbers of…

The preparation of young men and women in American universities and colleges for the numerous activities and responsibilities that engross the lives of the people has become one of the major enterprises of the country. This is evidenced not only by the remarkable growth in the number and size of higher educational institutions but also by the…

Discusses evaluation of higher education in Brazil, including the Institutional Evaluation Program of the Brazilian Universities (PAIUB) and its replacement by a National Examination of Study Diplomas. Describes background, early initiatives regarding quality, and the new governmental approach to quality evaluation (including the new political…

In the past few years an important beginning has been made toward defining and exploring the major issues in the economics of higher education. The research of economists covers a wide range of problems, from that of the Nation's requirements for college-trained people, to detailed questions of financing. Perhaps no single area of this work offers…