Sources of information on the topic of academic planning are presented. (Author/MLW)

The need for information services offers institutional researchers with experience in systems design, data management, and analysis an opportunity to study the key issue involved in providing this service to the campus administrative community. The case of the University of Kansas is described. (Author/MLW)

When real resources decline, demands change, or programs lose vitality, then a logical move is to reallocate resources to facilitate academic planning. Reallocation schemes and experiences at the University of Michigan-Ann Arbor and Oklahoma State University are described and compared. (Author/MLW)

Factors leading to dissatisfaction with planning processes are identified, barriers to successful planning are described, and proposed solutions suggest a set of minimum characteristics applicable to all academic planning systems. Implementation of a program review system is discussed. (Author/LBH)

Five criteria for judging college or university performance indicators (PIs) used to guide strategic decision making are outlined. The criteria address: purpose; alignment of PIs throughout the organization or system; alignment of PIs across inputs, processes, and outcomes; capacity to accommodate a variety of evaluation methods; and utility in…

Given the limited resources available for planning, at times the choice must be made whether to concentrate analytical studies on internal functioning or on the external environment. Describes how the planning focus of the University of Massachusetts (Boston) responded to external conditions. (Author/MLF)

The contemporary context and some recent trends affecting college program reviews or evaluations, current options in purposes and practices, and impacts on programs and institutions are discussed. It is recommended that the process be viewed as a contribution to the general knowledge base for campus constituencies rather than as "right answers"…

The roles of incentives in academic decision making are examined, potential uses of incentives in academic decision making are suggested, and research projects that promise to increase the understanding of desirable uses of incentives in academic planning are proposed. (Author/MLW)

This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing in six chapters which address: (1) challenges which are or will affect colleges and universities; (2) the role of institutional mission,…

Colleges and universities, it is suggested, can enhance their effectiveness by adopting a systems approach to organizing, planning, decision-making, and evaluating. A decentralized, participative model that emphasizes systematic planning and management by objectives is presented. (Author/MLW)

Needs assessment is seen as a viable tool to assist administrators and faculty members concerned about meeting client and community needs for programs. The identification and assessment of instructional program needs is discussed. A definition of need is provided. (Author/MLW)

A centralized, university-wide approach to collecting alumni information was established. The centralized approach provided information with greater potential for utilization, permitted comparisons among university units, and generated information on trends in alumni outcomes from year to year. All alumni in a given class are surveyed in order to…

Reports results of a 1991 national survey of environmental scanning practices at two-year institutions. Examines sophistication of scanning efforts; personnel involved; and methods of collecting, compiling, interpreting, communicating, and using scan information. Finds scanning practices in use at 41% of the 601 responding institutions. (PAA)

A 1983-84 marketing plan is presented for Northern Virginia Community College (NVCC), which is designed to maximize the effective use of shrinking resources to meet the needs of the college's clientele. After introductory material discusses the problems and challenges facing NVCC and the role of marketing in understanding the environment in which…

Market analysis can provide a mechanism for making needs assessment functional and for focusing program development on constituencies in the community that need to be served. The main goals of market analysis are to generate usable information, document needs, assign priorities, locate resources, and respond to identified needs in a systematic…