The basic principles of market analysis are examined in this paper especially as they relate to institutional planning. Introductory material presents background information, including: (1) a description of two projects undertaken to implement modern management techniques at small colleges; (2) an examination of three marketing philosophies; and…

Information is presented reflecting the process of planning at New Mexico Junior College (NMJC). First, the NMJC mission statement highlights the college's goals of providing opportunities for individuals, communities, and business and industry within the framework of a comprehensive community college. Next, NMJC's continuous objectives and…

The roles of incentives in academic decision making are examined, potential uses of incentives in academic decision making are suggested, and research projects that promise to increase the understanding of desirable uses of incentives in academic planning are proposed. (Author/MLW)

In 1990-91, responding to the rapid growth and change of both community and college, New Mexico State University's (NMSU's) Dona Ana Branch Community College (DABCC) revised its 5-year plan which was adopted in 1989 to establish goals that would shape the actions, policies, and plans of the college. These goals included: (1) increase instructional…

This manual describes the Virginia Community College System's strategic and operational planning methodology for student services: the Student Services Planning Model (SSPM). Introductory material outlines the role, philosophy, and objectives of the SSPM; offers guidelines for its use and background to its development; and presents the assumptions…

Recommendations for marketing policies, goals, objectives, and activities are presented in this report as proposed by Brookdale Community College's (BCC's) marketing committee. First, introductory material clarifies the marketing orientation and philosophical platform of the college. Next, the recommendations are presented in four categories: (1)…

In response to recommendations in the Illinois Board of Higher Education's Priorities, Quality, and Productivity report of November 1994, the 52 community colleges in the state prepared priority statements detailing specific college objectives for the current fiscal year (FY). This report provides the second update of the colleges' statements,…

In the face of reduced resources, increased levels of competition, and rapid technological advancement, it is critical that colleges learn how to plan for the future. There are four main phases of effective planning: development, implementation, evaluation of results (audit), and standardization. The Hoshin Planning model, which incorporates these…

Each year since 1994, the 52 community colleges in Illinois prepare priority statements detailing specific college objectives for the current fiscal year (FY). This report provides the third update of the colleges' statements, covering FY 1998. Brief statements, from one to four pages, are provided for the following colleges: Belleville Area…

Submitted to the State Legislature by the University and Community College System of Nevada (UCCSN), this 4-year planning report reviews System outcomes for the past decade and funding priorities for 1997 to 2001. The first part provides the UCCSN mission statement, a description of strategic directions, and campus academic plans for the System's…

The key to long-term institutional effectiveness is a comprehensive planning process that identifies a few vital goals that can be measured by an institution. Effective strategic planning involves five key elements: process-based planning, a systemic approach, integration with the budget process, an effective deployment process, and appropriate…

The purpose of the planning process at Catonsville Community College (CCC) in Maryland is to improve communication and decision making within the organization, to capitalize on the diverse talents and skills of the faculty and staff, and to use the limited resources of the college in ways that best fulfill the institution's mission. The five major…

As the purposes of colleges change and adapt, so too should college staff have the opportunities to change and adapt. Faculty development can help provide these opportunities, while at the same time meeting demands of accountability and fostering curricular and instructional innovation. The goals of faculty development in the Houston Community…

Guidelines and objectives are detailed for the initial implementation of Lorain County Community College's Long-Range Plan for 1978-83. The document first describes the planning cycle by which the five-year plan is to be updated annually and outlines eight steps to be implemented in the planning process: (1) prioritization of plan objectives by…

In November 1995, Sir Sandford Fleming College, in Ontario, Canada, developed a proposal to establish centers of specialization, or clusters of related curricula or programs that are unique in a region, and to suspend or curtail existing programs due to funding shortages. Feedback was requested from the college community, with college-wide staff…