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Direct linkShaw, Kenneth A.; Harris, Michael S. – Association of Governing Boards of Universities and Colleges, 2006
This article encourages college presidents and trustees to prepare for public relations challenges by tracking issues through four distinct stages: fringe, emerging, getting hot, and white hot/too late. "Fringe" refers to, for example, people discussing an issue at conferences, in professional publications, or among a few concerned…
Descriptors: College Presidents, Trustees, Public Relations, Public Opinion
