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Direct linkAmalia E. Maulana; Paul G. Patterson; Arif Satria; Indry A. Pradipta – Journal of Marketing for Higher Education, 2024
This study proposes a new giving behavior model for higher education institutions (HEI), featuring alumni connectedness as a primary predictor. This contrasts with previous studies that measured variables that showed an inconsistent influence as predictors of alumni's desire to contribute. Alumni connectedness, built from socio-psychological…
Descriptors: Higher Education, Alumni, Donors, Predictor Variables
Download full textBaird, Leonard L. – 1974
This study of graduate and professional school students attempted to find out how students enter graduate and professional school and to assess their reactions to their experiences there. Following an introduction, the report includes: (1) a description of the sample students and how their current activities were related to their plans as seniors,…
Descriptors: College Attendance, College Environment, College Programs, College Role
