A survey was conducted of 508 universities to investigate the status of business Spanish courses in the modern language curriculum. The questionnaire solicited information on the number, size, and scheduling of business Spanish courses; students; course materials; methods of promotion; funding; language requirements; other business language…

Describes a survey done to measure the extent to which courses in foreign languages for special purposes (FLSP) are part of the curriculum in higher education. Sixty-two percent of the responding colleges and universities offer FLSP courses. Survey results indicate growth potential of this relatively new field.

Analysis of the responses to a survey regarding the instruction of language for specific purposes indicated that this instruction was an established part of the foreign-language curriculum at most of the responding four-year institutions. Courses were most likely to be at institutions that had professional schools, entry or exit foreign-language…

The development of a marketing strategy for business Spanish courses by means of situational analysis is described. The planner of marketing strategy must consider demand for a course, institutional acceptance, and financial support. A survey of 508 universities revealed a low level of demand for business Spanish which could potentially be…

An evaluation and comparison of college and university intensive English programs in the United States focuses on program structure, organization, curriculum, faculty, program strengths, and areas for development. The evaluation instrument was a five-page questionnaire returned by directors of 41 of the 51 qualifying programs. It was determined…

A study investigated: (1) the average language proficiency level as determined by the American Council on the Teaching of Foreign Languages (ACTFL) Oral Proficiency Interview (OPI) attained by 271 college seniors majoring in 6 languages (Spanish, French, Russian, German, Japanese, Italian); (2) current and projected uses of the ACTFL OPI by…