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Normand, Guessler | 4 |
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Journal Articles | 3 |
Reports - Descriptive | 3 |
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Normand, Guessler – Foreign Language Annals, 1986
The University of Toledo developed a course, primarily for its undergraduate business administration students, to hone their awareness of how business practices and approaches are shaped by culture. The course also aims to give students the opportunity to function effectively in the increasingly international environment of business. An outline…
Descriptors: Business Administration Education, College Second Language Programs, Cultural Awareness, Foreign Countries
Normand, Guessler – 1985
A cooperative effort of the School of Business and the School of Arts and Sciences at the University of Toledo (Ohio) developed a program to provide an opportunity for business students to develop (1) foreign language skills for effective communication and performance in international trade and (2) an awareness of the importance of culture and its…
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, Cultural Education
Normand, Guessler – Bulletin of the Association of Departments of Foreign Languages, 1980
Conferences and workshops in which secondary school and university foreign language teachers discussed communicative competence, foreign language in the business world, and classroom activities are described. These and other programs sponsored by the University of Toledo promoted foreign language learning, teacher interaction, and the university's…
Descriptors: Articulation (Education), College Faculty, College Second Language Programs, Conferences

Normand, Guessler – Foreign Language Annals, 1979
Discusses strategies designed to cope with problems encountered at the college level that are caused by students' diversity in background and levels of competency. Alternatives to the lock-step method of instruction, with applicability at both the college and high school level, are described. (EJS)
Descriptors: College Language Programs, College Second Language Programs, Communicative Competence (Languages), Conversational Language Courses