This study intends the validation of an instructional design on intercultural communicative competence (ICC) in the beginning levels of German, French, Italian, Portuguese, and English in the Modern Languages program at EAN University in Colombia. The design constituents: language integration, oral production, fieldwork activities, and a…

This paper discusses learning language and communication activities that focus on students' concrete involvement in their learning process. The activities first deal with student-produced blogs and digital videos in business Spanish. They then present student-produced podcasts for Swedish business communication learners that are meant for speakers…

Describes the content of and reasoning behind the Spanish commerce course at Douglass College. (EKN)

The development of a Spanish for business course at Elmhurst College, a small undergraduate liberal arts college, is described. The course involves advanced conversation and composition focusing entirely on business and emphasizes vocabulary building and the function and composition of business documents. Another goal of the course is to provide…

The content and teaching methods of the commercial Spanish course at Indiana State University are detailed. The course emphasizes the conveyance of written information while improving the speaking skills of the less advanced students. Among the topics covered are employment correspondence, the job market for bilinguals, resumes, business…

Foreign language departments at U.S. colleges have traditionally tended to limit their language for business offerings to one course per language. Attempts to expand the business foreign language curriculum may meet with resistance from traditional foreign language departments over the issue of academic priorities. Careful prior planning, specific…

A professionally oriented language course at the University of New South Wales (Australia) is described that is designed for students who have studied German in high school and wish to continue studying it to enhance their employment prospects. Both linguistic proficiency and German business culture are emphasized. (LB)

Course content and teaching methods are proposed for a general course on Spanish for all professional or community needs. Such a course is offered at University of Idaho to upper level and graduate students of business. The course is comprised of self-contained modules on specific and general interest areas such as travel, communications,…

Foreign language skills are necessary not only in international commerce but also in domestic business with the growing Hispanic American population. Many Hispanics have only minimal English skills and prefer to do business in Spanish and use Spanish language media. Because Hispanic Americans account for a significant portion of the consumer…

The development of a marketing strategy for business Spanish courses by means of situational analysis is described. The planner of marketing strategy must consider demand for a course, institutional acceptance, and financial support. A survey of 508 universities revealed a low level of demand for business Spanish which could potentially be…

Rosary College, a small liberal arts college, has been expanding its foreign language and business programs. Among its new offerings is a professional Spanish course that can be taken following the advanced intermediate courses in speaking and writing. Advertising for the course has been directed at undergraduate international business majors,…

The development of commercial foreign language courses by colleges and universities would help to satisfy the need for language enrollments and the expressed need of the international business community for foreign language skills in American business employees. Three major problems inhibit commercial language course development: limited…

Problems encountered by one small liberal arts college foreign language department in gaining and maintaining academic acceptance and support for business/foreign language courses are discussed. The initial challenge was to persuade the administration of the suitability of specialized business courses in a subject field (languages) viewed largely…

The program, curriculum, and materials needed to provide business Spanish training are described, and the available instructional materials are reviewed and listed. In developing a business Spanish program, decisions must be made regarding goals, content, structure, instructional format, evaluation procedures, and target population. The content of…

The University of Hull (England) has a 2-year commercial French course within its language program. The first-year of the course is required of all undergraduates. Materials are largely written by faculty. All faculty have additional training in French economy and culture. Testing occurs twice a year, with four written skill areas from the French…