It is proposed that Master's in Business Administration (MBA) degree programs integrate Japanese language instruction in order to train business people to be sensitive to cultural differences and capable of operating effectively and comfortably in Japanese environments. The discussion begins by presenting some issues concerning traditional MBA…

At the College of St. Thomas (Minnesota), both an undergraduate and graduate business program requiring advanced language study and study abroad were developed. Administrative support for the program, support for faculty specializing in business language, and careful planning have helped to avoid anticipated problems. Language department harmony…

As part of a communicative approach and to provide non-linguistic information to students, authentic videotape recordings were incorporated into the summer intensive Spanish course in the University of South Carolina's master's program in international business. Students were introduced to the tapes by first seeing segments without sound, both to…

Two courses in the La Salle University (Philadelphia, Pennsylvania) M.A. Program in Bilingual-Bicultural (Spanish) Studies are described: Urban Spanish and Caribbean Literature. The urban Spanish component consists of five courses, one of which is intensive, to provide broad exposure to the technical or practical Spanish encountered in the…

Spanish language training at the Thunderbird Graduate School of International Management is discussed, focusing on the instructional materials and classroom techniques used in advanced Spanish conversation classes. While traditional materials (dialogues, dictation, literature, mass media, video- and audiotapes) and learning activities (recitation,…

The University of South Carolina added the Japanese specialization to its Master of International Business Studies (MIBS) program in 1982. The small group of students in the 3-year specialization are chosen competitively from a large applicant pool. While no Japanese language knowledge is required for entry to the program, many students have some…

The dual-degree MBA/MA program of the University of Pennsylvania is described. The program is designed to provide future business leaders with superior international management education and prepare them to operate effectively and comfortably in the global economy through social and professional language skills and knowledge of diverse cultural…