Student-run advertising, public relations or integrated communications agencies at colleges and universities give students hands-on client experience, help them develop their professional skills and provide students with an understanding of how to work within an agency structure. For faculty advisers, managing a successful student-run agency can…

An interview with Philip Kotler, the Harold T. Martin Professor of Marketing at Northwestern University, is presented. Three approaches to marketing are identified: product-oriented, hard-sell, and building satisfaction in a long-term clientele. (MLW)

An interview with Raul Vargas, the director of the University of Southern California's Office for Mexican American Programs is presented. The office provides scholarships for some of USC's Hispanic undergraduates, raises scholarship money through alumni and corporate contacts, and acts as a liaison between the university and the Hispanic…

Examines constitution of university membership, discussing alumni financial obligations and relationships between universities and alumni. Alumni offer an opportunity for universities to maintain educational and research relationships in a wider sphere and a chance for diffusion of the academy's democracy-supporting features to reach that sphere.…

The question of who should be permitted to access information about themselves, and what information they should have access to is discussed. Clemson University's policy on access to data in their records is described. (MLW)

A Rollins College (Florida) professor's survey of alumni concerning their memories of the institution elicited vivid and specific character narratives about faculty, pointing up the important role of faculty in students' college experience. The narratives reflected students' discovery of the pleasure of ideas, realization of teachers' concern for…

The Greek system is seen as an important element in securing the loyalty of alumni at Lafayette College. Many new students say they chose Colby College because of its decision to abolish fraternities and sororities, and because the college provides an environment that is open and accessible to all. (MLW)

The effect of an ability-based curriculum on student development was studied at Alverno College, a liberal arts women's college. Data were obtained from 990 participants representing students, alumnae, and working professionals who were not Alverno students. Sixteen research instruments were administered to a sample of 200 students over their 4…

The possible use of fiction about colleges as part of the study of higher education is considered, based on analysis of 80 student-centered college novels written by authors who attended the depicted colleges. The novels used colleges as either the subject matter or setting. Three criticisms of the idea of using fiction are discussed, including…

This document discusses the objectives, advantages, and disadvantages of internships provided by colleges and universities to their students. The advantages of internships are listed as: (1) enhancement of student goals of career development; (2) promotion of favorable public relations for colleges; (3) provision of valuable services to alumni and…

Ways that colleges can supplement a liberal arts program with courses, internships, and advice to bridge the gap between education and work are addressed in an essay and descriptions of college programs. David R. Hiley discusses dilemmas faced by students and the need for faculty to consider career advising as part of their responsibility in the…

Princeton University graduates of the class of 1954 were interviewed to determine what aspects of their undergraduate education they value and how their undergraduate years may have enriched their lives. The author, a professor of psychology at Princeton from 1950-1954, interviewed 32 of his former advisees 25 years after their graduation. The…

Proceedings of the 1980 meeting of the North Carolina Association for Institutional Research, which focused on the role of institutional research in institutional governance, are presented. Contents are as follows: "The Role of Institutional Research in Academic Program Evaluation: An Overview" (Dennis R. Hengstler); "The Role of Institutional…