This study investigates the effects of prior experience, task instruction, and choice on creative performance. Although extant research suggests that giving people choice in how they approach a task could enhance creative performance, we propose that this view needs to be circumscribed. Specifically, we argue that when choice is administered…

Participants imagined, drew, and wrote about novel alien creatures (cf. Ward, 1994). Judges rated the creativity of the drawings alone, paragraphs alone, or drawings and paragraphs together. Much prior research has examined how participants rely on available exemplars and categorical knowledge in this task; here we focus on understanding why some…

Idea evaluation has, in recent years, received more attention as a critical component of creative thought. One key influence on how people evaluate new ideas may be found in the standards, or attributes, people look for in appraising ideas. The intent of the present study was to examine the influence of different attributes on people's willingness…