Factors that contribute to different perspectives and attitudes toward learning in both teachers and students are discussed, and MARKETING SIMULATION exercise for undergraduates at University of Lancaster is described. An evaluation of instructional effectiveness of this exercise is reported with emphasis on the impact of hidden curricula on…

This replication of a comparison of student perceptions and attitudes toward learning from case studies and from management simulations found that students perceive the simulation exercise to be superior to case study discussions for learning skills in the business policy course. Because these results contradict the findings of the original study,…

Argues that simulation and gaming techniques could provide an ideal vehicle for overcoming the failure of most communication skills courses to motivate science students and to achieve their educational objectives. Two simulation exercises developed for teaching communication skills to science students are described. Two figures accompany the text.…