In this article, the authors present the notion of perspective as a threshold concept in business communication. Using an SoTL framework, the researchers explore the effect of teaching threshold concepts in a summary writing assignment in a foundational business communication class. Working with a close reading methodology, the authors examine the…

This study investigates how students perceive the outlining process. Students in two business communication sections completed a survey regarding outlining perceptions and reasons for outlining or not. Using qualitative content analysis and qualitative coding, the researcher and an independent coder analyzed 34 students' responses regarding…

This study describes how reflections allowed students to express their audience awareness as they wrote a multiaudience messages packet. We present an analysis of 27 reflections in which students described their experience when responding to the various audiences. Students' reflective depth varied, though deeper reflections demonstrate…

As a communication tool, the creative brief should seamlessly blend business goals with creative vision. This article investigates the role the creative brief plays as an internal communication tool between account and creative teams. Two data sets were collected. Two open-ended e-mail surveys gathered responses from 33 agency account management…

Effective writing is a soft skill that is highly in demand in today's workforce. This qualitative study examines student perceptions of a revise and resubmit policy aimed at increasing student engagement with an instructor's writing feedback and ultimately improving students' writing skills. Students across three business communication courses…

University educators everywhere are trying to assist students in improving their ability to write clear and correct business English. Business communication texts, in general, use several decades of research that have established a three-stage process: prewriting, writing, and rewriting (Collins & Parkhurst, 1996). Identifying and correcting…

The author describes a theoretically eclectic exploratory assignment that helped students in a managerial communication class practice and advance a comprehensive range of leadership skills. Specifically, the author combined E. M. Eisenberg, L. H. Goodall, and A. Tretheway's (2014) model of leadership with pertinent concepts from the theory of…

Purpose: The purpose of this paper is to suggest ways in which business educators can interact successfully with reflective learning journals (RLJs). Specifically, the research was interested in how students used RLJs and how educators assessed these RLJs. Design/methodology/approach: In total, 31 RLJs, submitted as part of an international…

This paper examined the practice of using LinkedIn as a tool for teaching students how to create a professional online presence. A descriptive analysis of student LinkedIn profiles revealed that students included some basic requirements, but many students still neglected to fully complete the profile, thereby leaving out some important information…

Written clarity and conciseness are desired by employers and emphasized in business communication courses. We developed and tested the efficacy of a cueing tool--Scribe Bene--to help students reduce their use of imprecise and ambiguous words and wordy phrases. Effectiveness was measured by comparing cue word usage between a treatment group given…

Technology has and continues to transform communication channels. As a result, electronic communications has become ubiquitous in the workplace allowing for collaboration, cost reduction, and increased productivity. Social media tools allow for connecting to and interacting with a larger audience. The digital generation comes to the classroom…

This study adopted a longitudinal retrospective case study approach to investigate Chinese business students' transitional learning experience in a problem-based learning (PBL) course with innovative assessment practices. The study focused on students' beliefs and strategy use in a constructively aligned PBL course for business communication.…

This article, the first of a two-part series, offers readers 13 teaching innovations debuted at the 2017 Association for Business Communication's annual conference in Dublin, Ireland. Assignment topics presented here include communication strategy and message-packaging skills, deep communication insights, and career and personal development.…

Typical business communication courses provide significantly more opportunities for students to hone their skills in writing compared with speaking. This article outlines an impromptu speech assignment and explains a course-level strategy for providing each student with more than 30 significant speaking opportunities during a term. This approach…

Higher Education mirrors the shifting nature of society and work. Mobility may provide unparalleled learning opportunities for all stakeholders; however, in order to live and work in plural societies as socially responsible and intercultural knowledgeable citizens, intercultural awareness and intercultural communication skills need to be mastered.…