Employers expect university graduates seeking entry-level marketing jobs to be well-versed in contemporary topics, such as sustainable development, digital marketing, big data, analytics, and the role of artificial intelligence (AI) in both traditional and contemporary marketing domains. Because many of today's cutting-edge technological advances…

In this article, I present a justification for implementing AI literacy courses in higher education. I explore the ethical concerns and biases surrounding AI technologies, highlighting the importance of critical analysis and responsible use of AI. I then propose a conceptual framework, focusing on awareness, skill development, and the practical…

In university settings, writing argumentative essays from reading conflicting source texts is a common task for students. In performing this synthesis task, they must deal with conflicting claims about a controversial issue as they develop their own positions. Argumentative synthesis is characterized by writers' back-and-forth moves between…

The field of advertising is becoming increasingly integrated with public relations and social media (Kim, 2012). As a result, many employers expect new graduates to understand how to navigate this from both an integrated and digital perspective in their new careers. The challenge is that some advertising courses may be taught from a theoretical…

Similar content has tremendous utility in classroom and online learning environments. For example, similar content can be used to combat cheating, track students' learning over time, and model students' latent knowledge. These different use cases for similar content all rely on different notions of similarity, which make it difficult to determine…

This article describes how a complex and large Pre-Sessional (PS) programme at the University of Southampton (UoS) moved online at pace during the COVID-19 pandemic. It outlines the scale of the challenge and the ideas that informed our approach. It gives an overview of the technical and learning design used to deliver the programme, and makes…

Although there is a wide range of studies on the use of PowerPoint Presentations (PPP) in different fields, few studies have investigated the effects of different aspects of multi-modal PowerPoint presentation on the language comprehension of foreign language students. This study was conducted to investigate the effect of PowerPoint-supported…

Course: Online or mediated communication courses. Objectives: The purpose of this activity is to provide students with a more engaging way of immersing themselves in the course material through an interactive "Easter egg" syllabus. An Easter egg is an "undocumented function hidden in software … [they are] secret 'goodies' … used in…

There is a growing and inexplicable trend among professors to voluntarily fade into the online pedagogical background and allow someone--or something--to do the teaching for them. The professoriate should be concerned about three kinds of online courses that require minimal preparation: YouTube courses, PowerPoint courses, and publisher courses.…

This article is co-written by a student and professor about their reflections of art education course they participated in. The authors use three font colors in this article to chronicle certain memories related to the course content from the perspective of student (orange) and professor (teal). They also use black text to exemplify the blurred…

Online learning orientation may be particularly important in a virtual setting where students are unfamiliar with the learning platform, unsure if their available computer hardware and software will meet requirements, and hesitant that they have the learning orientation to progress. Given that virtual students are at risk for receiving less…

This paper discusses how cloud computing can be leveraged to add value to academic programs in information systems and other fields by improving financial sustainment models for institutional technology and academic departments, relieving the strain on overworked technology support resources, while adding richness and improving pedagogical…

Many international higher education students do not study in their native languages. Unlike their peers who would only worry about the content of the course, they also struggle with the difficulties of the language of instruction. Flipped classrooms, providing students with the learning materials prior to the class, may assist in alleviating the…

In order to enhance the intercultural competence of engineering students, an international collaborative course in intralogistics education was initiated and realized between the Technical University of Munich in Germany and the Tongji University in China. In this course, students worked in global virtual teams (GVTs) and solved a concrete case…

With the emergence of innovative mobile-based tools, new opportunities have been made to enhance the quality of language learning. Keeping this in mind, the current study aimed to investigate the impact of a flipped classroom on enhancing EFL learners' pragmatic competence. To this end, 60 EFL learners from two universities in Iran were assigned…