Purpose: The purpose of this paper is to use Fink's (2013) taxonomy of significant learning in a retail marketing class to help rural, price-sensitive students develop empathy toward high-end urban customers while becoming self-directed learners. Design/methodology/approach: Using a 16-week pilot course, students developed a gaming prototype and…

The demand for marketing researchers is at an all-time high and continues to grow. Yet a disconnect exists between marketing research in industry and in academia; qualitative research is standard in the former, but often is overlooked in the latter's curricula. I argue that qualitative marketing research is an ideal topic for applying experiential…

Based on the implementation and assessment of a coteaching pilot program called the Practitioner Scholars Program, this study draws attention to the need for equity in community-university learning partnerships, recognizing and emphasizing that the knowledge and expertise of community practitioners is as valuable as that of faculty in academia.…

Higher education institutions are under significant pressure to provide affordable, sustainable approaches that will prepare their students with the skills they will need after graduation to achieve success in the 21st Century workplace. Digital Media Simulations are among the new technologies that have emerged with the promise to help…

Today's students find the traditional lecture-based teaching format less desirable and seem to prefer a more hands-on learning experience. Consequently, it has become necessary to redesign the introductory MIS course. This paper describes a new modular approach to delivering the introductory course. The primary focus is to provide students with…

Graphic design's messages can reach across streets and across the globe; they can bring together countries, communities and strangers for a common cause; they can also serve to divide otherwise amenable neighbors. Design students must fully understand this potential reach and thus the responsibility they have to create tolerant, informed messages.…

Prejudice and discrimination are ugly cousins, haunting humankind like the evil fairy who appears unbidden to curse the young princess. Is education the good fairy, bestowing tools to overcome this curse? A course the author taught in winter 2006 at the University of California, Irvine--one of the most ethnically diverse campuses in the United…