There is a severe shortage of Black scientists in the United States. Amid the recent national movement to dismantle systemic racism and racial injustices, many scientists publicly highlighted the prevalence of racist learning environments in STEM, contributing to the underrepresentation of Black students in STEM fields. Acknowledging this…

The digital era has changed marketing dramatically and marketing jobs have shifted as well. Thus, marketing faculty face a difficult challenge in preparing students for the marketplace. Industry certifications can be a great way to prepare students for a career in the digital era. We present a design for using certifications with suggestions for…

As organizations become increasingly dependent on marketing analytics, universities are adapting their curricula to equip students with skills necessary to operate in data-rich environments. We describe six competencies that students need to become proficient with analytics: (1) assessing data quality, (2) understanding measurement, (3) managing…

The area of digital marketing is a difficult one for course development. Not only is it a relatively new topic area--having become popular after many marketing faculty completed their academic training--it is a constantly changing one wherein "innovative" tools are continuously being replaced within the industry. After uncovering what…

Integration of inquiry-based approaches into curriculum is transforming the way science is taught and studied in undergraduate classrooms. Incorporating quantitative reasoning and mathematical skills into authentic biology undergraduate research projects has been shown to benefit students in developing various skills necessary for future…

This qualitative study explored the experiences of an online learner at a community college. The purpose of the study was to investigate community college students' perception of online courses through an examination of their experiences with online learning. The community of inquiry theory was used as a guide to better understand the importance…

Text analytics refers to the process of analyzing unstructured data from documented sources, including open-ended surveys, blogs, and other types of web dialog. Text analytics has enveloped the concept of text mining, an analysis approach influenced heavily from data mining. While text mining has been covered extensively in various computer…

The article presents a comparison of online and on ground instructional techniques focusing on the differences between face-to-face and computer-mediated communication. Lessons are drawn from the authors, who collectively teach online courses at Nova Southeastern University as well as the United States Sports Academy, Baker College, the University…