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Direct linkAlnawas, Ibrahim – Higher Education: The International Journal of Higher Education and Educational Planning, 2015
This paper argues that student orientation (SO) is a high order construct that should be measured formatively rather than reflectively. Using a discovery-oriented approach, conducted by supplementing educational and marketing literatures with in depth interviews from 23 academic staff in seven different universities, the authors identified three…
Descriptors: Higher Education, College Students, Orientation, Formative Evaluation
