Over the past decade the "neuro"marketing of educational products has become increasingly common. Researchers have however expressed concern about the misapplication of neuroscience to education marketing, fearing that consumers may be deceived into investing in apparently "brain-based" products under the misapprehension that…

Provides evidence that subjects who have experienced deception in experiments exhibit altered behavior and/or attitudes in subsequent experiments. Bibliography, tables, and graph. (RW)

This study tested Levine's hypothesis testing model of discrimination learning with a procedure for determining which hypothesis is sampled without introducing blank trials. (DP)

Research was conducted to investigate the phenomena associated with an individual's having perceived control or actual control over aversive stimuli. In all, 10 studies were conducted, 7 of which were directly relevant to investigating variables affecting perceived or actual control, and 3 being "spin-off" experiments. The seven studies…

The selective learning hypothesis holds that individuals' learning of prose passages will be affected in varying ways by the passages' threatening or unpleasant content. To test this hypothesis, 19 college students read six prose passages--three containing threatening material and three nonthreatening--and then completed a cloze test for each…

There is increasing debate over the unidimensionality of the construct "drive" in theories of behavior. The earliest drive theory postulated a simple entity which increased or decreased as a function of external or internal stimulation and affected behavior monotonically. Duffy and Malmo have recently hypothesized that the effects of…

Maintains that a loss-gain hypothesis (a negative impression gives way to a positive one) is a more powerful indicator and incentive for future friendship than an opposite sequence (positive to negative). Both of these, however, were eclipsed by a positive-positive interaction as a determinant of interpersonal attraction. (MJP)