The purpose of this study was to compute and analyze descriptive indices of efficiency assessing the relative effectiveness of a verbal and visual color code applied to self-paced learning and testing materials. The sample consisted of 176 college subjects randomly assigned to one of four treatment conditions receiving black/white (B) or color…

The effect of verbal and visual (color or black/white) coding strategies in self-paced instruction and test materials in facilitating student retention on different cognitive tasks was studied. The 176 college student subjects received instruction and testing using varied combinations of color or black/white materials. Instructional materials were…

A study tested two alternative theories about the relation of color and visual learning: that realistic color serves to facilitate retention of instructional material and that all color functions only as a coding device which facilitates storage and retrieval of information. It also tried to discern an interaction between learner IQ and color…

The relative effectiveness of digital versus photographic images was examined with 96 college students as subjects. A 2x2 balanced factorial design was employed to test eight hypotheses. The four groups were (1) digitized black and white; (2) digitized pseudocolor; (3) photographic black and white; and (4) photographic realistic color. Findings…

To explore the effectiveness of color coding of visual materials in improving student retention, two sets of black/white and color presentations and evaluative measures were developed and tested on 152 students. Instruction was identical in narrative and visual content, with the only variable the use of color in simple line drawings complementing…