The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

Across the nation, troves of college students disenroll prior to graduation; students who do graduate often leave campus still searching as if something is missing, inadequate, and deficient. Indeed, something is missing and unsustainable in this malaise. Drawing on Tia Brown McNair, "et al." (2016), who call for student-ready campus…

Language is an important element in the struggle for social change and decolonization within South African tertiary education. We explored the relationship between indigenous languages and cocurricular involvement to sense of belonging. Data were collected via a survey of 4210 students that included demographics, cocurricular involvement, and…

The Korean heritage language (HL) speakers exercised their "agency" to speak Korean HL, and transformed their ambivalent language experiences, caused by the contradictory ideologies of assimilation and racialization operating in the United States, into a conducive "third space" (Bhabha, 1994), where they recreated their ethnic…

Japanese college students' akogare (meaning "longing") for an idealized West has conventionally been researched and discussed under the assumption that the West is synonymous with Anglophone countries and that an encounter with the West is categorically an international experience. The present study provides new insights by exploring…

This study investigates language attitudes expressed by public university students in India at various layers of agentive "positionality" as an integral part of their dynamic language ecologies. This is achieved through the qualitative analysis of three focus group interviews conducted at three public universities in India with the…

English as a lingua franca (ELF) has created some sense of L2 learner identity in ELF communication. However, there is still a lack of exploration of EFL learners' identities in the ELF context. This study aims to find out how EFL learners' identities are categorized based on global, local and glocal identities. The study falls into critical…

Canada's growing population of international students brings ethnolinguistic diversity and socioeconomic benefits to their host communities. However, students often experience social exclusion and lack of belonging, reporting little communication with local community members for many cultural, ethnic, and religious reasons. The present study,…

Spontaneous motion is one of the most basic event types, but different languages use varying patterns to express it. For example, English usually encodes path information in prepositional phrases or adverbial particles, while Korean maps path information onto verbs (Talmy, 1985). This study predicts that this typological difference would affect…

In post-colonial Hong Kong, despite the Chinese government's effort to promote the national language, English is still held to be the most marketable language, particularly in this age of globalization. Most tertiary institutions in Hong Kong therefore continue to adhere to the English-medium instruction (EMI) policy. However, with the changing…

This article reports on the implementation of an out-of-class communication component of a university ELT course in Hong Kong to raise students' awareness of the pluralistic nature of English as a Lingua Franca (ELF). Drawing on students' written reflections as part of the coursework, the study investigated how out-of-class ELF communication…

This qualitative study explored administrative responses to local and sociopolitical events challenging campus climates at public research universities. Using critical discourse analysis, we examined the use of language as a form of power in publicly available documents addressing campus climate for diversity and inclusion at 31 U.S. institutions.…

English Medium Instruction (EMI) in universities continues to grow as an educational phenomenon and increasingly is attracting the attention of researchers, particularly researchers who are applied linguists. Starting with a definition of EMI and with the challenges that any working definition poses in the many contexts in which EMI is said to be…

This article reports on the academic performance and experiences of non-native university students, specifically German students in a Dutch academic environment. These students have a substantial dropout rate. In an earlier study, we found correlations between results on language tests and study results. In this study, we used semi-structured…

The article is aimed at the analysis of a linguistic problem of the use of Anglo-American loanwords in the Ukrainian language connected with the English globalisation and transformation into the language of international communication. The authors argue that the Anglo-Americanisms can be transferable to the original Ukrainian synonymous words…