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Strauss, Judy; Corrigan, Hope; Hofacker, Charles F. – Marketing Education Review, 2011
Sensory overload and split attention result in reduced learning when instructors read slides with bullet points and complex graphs during a lecture. Conversely, slides containing relevant visual elements, when accompanied by instructor narration, use both the visual and verbal channels of a student's working memory, thus improving the chances of…
Descriptors: Constructivism (Learning), Learner Engagement, Short Term Memory, Long Term Memory
Hargett, Melissa Q.; And Others – 1994
Although research over the past 20 years has examined the dynamics of student learning, most initial studies focused on how scholastic aptitude tests and teacher rating scales predicted academic success. This study attempts to determine the relationship between scholastic aptitude and three approaches to learning: (1) presage; (2) process; and (3)…
Descriptors: Classroom Environment, Cognitive Style, College Students, Higher Education
Ausburn, Lynna J. – 1975
A study was designed to test the expectation that different individuals have different cognitive styles, which, if true, may be useful in investigating characteristics and psychological impacts of media utilization. Cognitive style refers to an individual's way of acquiring and processing information. Characteristics of the visual type and haptic…
Descriptors: Cognitive Processes, Cognitive Tests, College Students, Conceptual Tempo
Ausburn, Floyd B. – 1975
A study was made to determine whether different methods of visual presentations would affect the retention rate of individuals with two distinct types of perception--visual and haptic. The visual type, according to a study by Viktor Lowenfeld in 1957, is marked by the following characteristics: (1) ability to see wholes, break them into visual…
Descriptors: Cognitive Processes, College Students, Educational Research, Higher Education