To determine the effects of cartoon-embellished programed text materials on student skill performance and student attitudes towards instruction and subject material, a random sample of 85 students in a course on audiovisual materials were selected as research subjects. Research procedures included: (1) pretest for skills and attitudes; (2) random…

The purpose of this study was to compute and analyze descriptive indices of efficiency assessing the relative effectiveness of a verbal and visual color code applied to self-paced learning and testing materials. The sample consisted of 176 college subjects randomly assigned to one of four treatment conditions receiving black/white (B) or color…

In order to compare the instructional effectiveness of realistic and non-realistic color cueing on visualized instruction, an instructional unit on the human heart, using slides and an audiotape, was presented to 244 college students. Four treatment groups received the same oral presentation, with the addition of different types of visual…

This discussion of questions related to the most appropriate role for the computer in undergraduate postsecondary education begins by describing the Educational Testing Service's evaluations of two large-scale funded projects intended to stimulate the incorporation of computer assisted instruction (CAI) into undergraduate instruction--the…

This study investigates the effects of cartoon illustrations on female and male college student comprehension and evaluation of information presented in several combinations of print, audio, and visual formats. Subjects were assigned to one of five treatment groups: printed text, printed text with cartoons, audiovisual presentations, audio only…

In a study that was conducted to measure performance as a function of multimedia instructions, 360 college students in a University of Colorado introductory psychology course were taught to build a model helicopter from an assembly kit. Their instructions consisted of either viewing a narrated film (one or two viewings), or hands-on practice using…

The effect of verbal and visual (color or black/white) coding strategies in self-paced instruction and test materials in facilitating student retention on different cognitive tasks was studied. The 176 college student subjects received instruction and testing using varied combinations of color or black/white materials. Instructional materials were…

A study tested two alternative theories about the relation of color and visual learning: that realistic color serves to facilitate retention of instructional material and that all color functions only as a coding device which facilitates storage and retrieval of information. It also tried to discern an interaction between learner IQ and color…

The relative effectiveness of verbal and visual augmentation of rate-modified speech in the presentation of technical material was investigated. Subjects were 40 graduate students who used instructional materials consisting of normal and compressed audiotape versions of the Dwyer heart script, printed copies of the script, and black and white…

To determine whether students gain more knowledge and stronger impressions from reading a play or from viewing the play on videotape, two groups of college students were presented with an excerpt from Arthur Miller's "Incident at Vichy." One group was to read the excerpt and the other group was to view the same excerpt from a public…