The purpose of this paper is to explore the relationship between two contrasting research paradigms, namely, cognitive and experiential research, a significant literature review previously unaddressed. To achieve this objective, a conceptual description of three theoretical frameworks, Dual-Store model, Levels of Processing (LOP; drawn from…

This paper investigates the processes by which visual mental images--the precept-like short-term memory representations--are created from information stored in long-term memory. It also presents a new method for studying image generation. Three experiments were conducted using college students as subjects. In the first experiment, a Podgorny and…