No doubt there are detractors who cringe at the prospect of connecting the term customer service with an institution of higher education. Some may consider the term demeaning. However, given the college funding crisis and current economic climate, a quality customer service strategy is a prudent adjunct to any marketing activity undertaken. It is…

Ten papers on theory and research in higher education have the following titles and authors: "Collegiality: Toward a Clarification of Meaning and Function" (James L. Bess); "Quality by Design: Toward a Framework for Academic Quality Management" (David D. Dill); "Beyond 'the State': Interorganizational Relations and State…