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Veena A.; Sandeep Rao – College and University, 2025
Increasingly, higher education institutions (HEIs) are using different signals in attracting students to enroll with them. This study explores the signals sent by HEIs and determines through factor analysis that placements, brand name, and infrastructure act as the attractive signals that influence students' choice of HEI in India. The authors…
Descriptors: Foreign Countries, Higher Education, Marketing, Influences
Katherine Davey – British Journal of Educational Studies, 2025
Although higher education is positioned as a site of opportunity for young women in the UK, not all female applicants experience straightforward pathways into this arena. This paper focuses on a group of 16 high-achieving girls from working-class backgrounds who are striving for academic success, in the form of top grades and places at high-tariff…
Descriptors: Foreign Countries, Females, College Students, Working Class
Daniel Chin; Luke van der Laan; Jiraporn Surachartkumtonkun – Journal of International Education in Business, 2024
Purpose: This study aims to explore how student recruitment practitioners at regional Australian universities strategise student recruitment efforts in Thailand. There is scarce research addressing regional universities, with prior studies focusing on metropolitan universities. Similarly, most prior studies have focused on high-volume markets,…
Descriptors: Foreign Countries, Foreign Students, College Students, Student Recruitment
Ismail Juma Ismail – International Journal of Educational Management, 2025
Purpose: The current research aims at investigating the mediating effect of electronic word of mouth (eWOM) on the link between entrepreneurial education and choice of the university among students. The main focus of this paper is that when entrepreneurial education is properly-implemented at universities, it leads to several positive outcomes…
Descriptors: Entrepreneurship, Business Education, Marketing, Models
Long Hoang Le; Son Cong Bui; Giang Huong Duong; Yung-Chi Chang – Journal of Marketing for Higher Education, 2024
There is scarce research classifying and investigating the relationship between B2C and C2C value co-creation. Based on the value co-creation theory and literature on brand awareness, this study developed a research framework to demonstrate the relationships between B2C and C2C value co-creation constructs, with the mediation of brand awareness. A…
Descriptors: Marketing, Reputation, Higher Education, Universities
Wenjuan Gao; Wenhao Tang; Jiang Wang – Journal of Adolescence, 2025
Objectives: Previous research highlights the strong correlation between certain personality traits and individual career adaptability levels, yet the role of competitive personality remains underexplored. This study aims to fill the gaps by assessing the relationship between competitive attitudes and career adaptability among Chinese college…
Descriptors: Foreign Countries, Vocational Adjustment, Competition, Gender Differences
Genshu Lu; Shuang Wen – Research in Higher Education, 2024
The construction of the double first-class university is significant in China's higher education. However, the question of whether students' abilities are better developed at double first-class universities remains unanswered. Based on data from the 2019 Shaanxi University Graduates' Employment and Entrepreneurship Quality Tracking Survey, we…
Descriptors: Foreign Countries, Academic Ability, Universities, Institutional Characteristics
Jana Pavelková; Jana Turcínková; Jakub Šácha – Journal on Efficiency and Responsibility in Education and Science, 2024
Attracting prospective students could be difficult and expensive. Candidates, when choosing a future school for their studies, consider a great number of factors. Information from official university websites does not suffice to persuade. Word of mouth plays a significant role, among others. The aim of this paper is to present findings about…
Descriptors: Foreign Countries, College Students, Business Schools, Business Administration Education
Osama Marzouk – Cogent Education, 2024
The main objective of the current study is to establish a justifiable data-driven students-faculty ratio (SFR) benchmark for higher education institutions (HEIs) in the Sultanate of Oman. This is established based on analyzing selected secondary data from three sources using purposive sampling. This study reflects quantitative research adopting…
Descriptors: Foreign Countries, Benchmarking, Higher Education, College Faculty
Eric Moffa; Haley Sigler – Teacher Educators' Journal, 2024
Teacher education programs at small liberal arts colleges and universities are among the most vulnerable to decreased enrollment, yet they are uniquely positioned to provide well-rounded future teachers and educational leaders for a democratic society. To inform recruitment efforts, this study examined students' perceptions of teaching careers and…
Descriptors: Student Attitudes, College Students, Teaching (Occupation), Liberal Arts
Hui Fang – ProQuest LLC, 2023
As the Chinese higher education market competition intensifies, attracting enough prospective students becomes a demanding task for many higher education institutions. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. The 7Ps marketing mix is one of the marketing concepts that…
Descriptors: Higher Education, Competition, Marketing, College Choice
Ma, Ai-hsuan Sandra – Education and Urban Society, 2022
University reputation and destination image are key factors shaping the choice to study in developed Western countries. While East Asia is emerging as a new contender in the international higher education market, little is known about how international students perceive and are attracted to the higher education institutions in this region.…
Descriptors: Universities, Reputation, Study Abroad, Foreign Students
Davood Ghorbanzadeh; Mohsen Sharbatiyan – Interactive Technology and Smart Education, 2024
Purpose: Despite promising conceptual developments in value co-creation behaviors, the scholarly attention afforded to the importance of the university website features in strengthening the university brand image and reputation through students' value co-creation behaviors is limited. University website features are conceptualized as a…
Descriptors: Web Sites, Reputation, Higher Education, Social Media
Ismail Erkan; Sevtap Unal; Fulya Acikgoz – Journal of Marketing for Higher Education, 2023
The purpose of this study is to understand the factors affecting a university's image and students' supportive attitudes. To this end, we have developed a new model, named the 4Q Model. Previous studies have already proposed a number of factors affecting university image. However, in this study, we simplified the factors into four main titles…
Descriptors: Reputation, Student Attitudes, College Students, Educational Quality
Ghorbanzadeh, Davood – Journal of Applied Research in Higher Education, 2023
Purpose: This study investigates the effect of university website features and value co-creation behaviors of students on promoting brand image and brand reputation at Islamic Azad University in Iran. Design/methodology/approach: The study is quantitative. Using convenience sampling techniques, a responsive group of 384 students was chosen from…
Descriptors: Web Sites, Advertising, Marketing, Foreign Countries