This paper aims to highlight the significance of color that captivates human attention in learning English collocations in an educational setting. In order to expedite the impact of color on memory, an empirical research was conducted, in which 30 South Asian ESL students of a local university in China were selected as participants, equally…

This study aims to identify the similarities and differences between English and Arabic color-based metaphorical expressions, to identify translation students' difficulties and their translation strategies. A corpus of English and Arabic color-based metaphorical expressions was collected and compared. It was found that English and Arabic…

The present study addresses a significant but neglected aspect of vocabulary teaching in general and teaching collocations, in particular, which is color term collocations. A significant number of idioms involve use color terms such as blue blood, black death, red tape, black sheep, and yellow press that are significant to study in the context of…

Learning language is always a challenge. A more daunting task is learning those culturally bound aspects of language. The present study examines the ability of Jordanian EFL learners to comprehend culturally bound color expressions. It also investigates whether L1 transfer plays a role in their processing of color idioms. To achieve this goal, I…

When reading in a second language, a reader's first language may be involved. For word reading, the question is how and at what level: lexical, pre-lexical, or both. In three experiments, we employed an implicit reading task (color judgment) and an explicit reading task (word naming) to test whether a Chinese meaning equivalent character and its…

The learning difficulty known as dyslexia affects up to ten per cent of the adult population. In current teaching practice in Higher Education Institutions (HEIs), however, there is still little awareness of how dyslexia-friendly language course materials can be created. Language learning materials, although often delivered in novel digital…

Successful communication requires "Pragmatic Competence" or abilities to use appropriate language in transferring one's needs while maintaining a positive relationship with the interactant (Thomas, 1995; Leech, 1983). This study was an attempt to investigate the pragmatic competence of Thai Engineering students when making complaints and…

By administering a Stroop task to college-student bilinguals varied in self-rated first- (L1) and second-language (L2) proficiency, the current study examined the effects of L1 and L2 proficiencies on selective attention performance. We conducted ex-Gaussian analyses to capture the modal and positive-tail components of participants' reaction time…

The IADIS CELDA 2012 Conference intention was to address the main issues concerned with evolving learning processes and supporting pedagogies and applications in the digital age. There had been advances in both cognitive psychology and computing that have affected the educational arena. The convergence of these two disciplines is increasing at a…