This paper presents the results of a multi-year effort to redesign the introduction to business course at Western Michigan University. ScrimmageSIM, a business simulation that emulates commercial ERP systems, provides the core experience in the course and is a mechanism for students to develop their understanding of business with a focus on…

The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that aligns with industry…

Family and Consumer Sciences (FCS) and Extension professionals need to understand the lived experience of poverty because it affects every aspect of an individual's life. Poverty is related to inadequate nutrition and food insecurity, lack of access to health care, insufficient child care, unsafe neighborhoods, lack of affordable housing,…

Educating people in personal finance is of utmost importance. However, previous studies show that traditional approaches to financial education may lack experiential learning components that help students connect theory and practice. This article describes a pedagogical approach to financial literacy education taught at an international liberal…

We present a role play business simulation that fosters experiential learning of the Systems Development Life Cycle (SDLC). A web portal simulates stakeholder-to-student interactions during the analysis phase. The simulation generalizes to other business domains by overcoming learning constraints such as non-collocated and asynchronous students,…

Designing and implementing accounting programms that develop relevant skills for industry are in greater demand from practitioners. In accounting courses, complex topics may require an approach beyond traditional lectures and workshops. Experiential learning provides an alternative approach and is particularly relevant to forensic accounting…

Purpose: The increasing need for student engagement and the wide availability of digital teaching resources are providing opportunities for careful consideration and planning of assignments within and among business management courses. This paper aims to examine implementation strategies for integrating multiple business simulations with gradually…

This paper outlines an experiential learning exercise designed to improve business students' ability to apply flexible leadership. The exercise is a two-step process for which students complete a simulation and then write a self-reflective essay. Two mixed-methods studies were conducted to investigate the overall learning experience and changes in…

Experiential learning is an effective way to involve students in learning by doing. By using marketing simulations, a dynamic learning experience is created where students develop rich knowledge and skills. While there is strong anecdotal evidence simulations develop knowledge and that involvement in simulations is important, the empirical…

With the popularity of business simulation in universities, there is a crucial question of what abilities the students can get from the business simulation. In this study, using qualitative research methods, we studied 71 students who had engaged in a business simulation called Global Challenge. Through three-level coding analysis of students'…

Data Analytics has grown dramatically in importance and in the level of business deployments in recent years. It is used across most functional areas and applications, some of the latter including market campaigns, detecting fraud, determining credit, identifying assembly line defects, health services and many others. Indeed, the realm of…

This paper examines challenges linked to teaching and learning in a large class and how using a business simulation, with co-teaching as an instructional method, helped increase engagement. The instructional team was able to address the concerns of student engagement by making changes right from the design of the course to the final assessment…

Background: The research interview is a valuable tool for collecting data in qualitative studies. All education researchers, whether novice or experienced, need to prepare carefully when planning to conduct interviews. Thus, how best to assist newer researchers to acquire interviewing skills for the purpose of collecting research data remains an…

The Networking "Menu" is a customizable learning experience for online students to explore various ways to network virtually and to sharpen their networking skills. The "menu" offers four networking options for students to select from. Some networking options require that students network with their peers via virtual platforms…

A practical for students to experience a process plant is presented, based on operating a solvent absorption plant for carbon dioxide capture. The student must operate the plant in assigned roles that closely identify with a chemical plant environment, to achieve specific performance targets. Students must overcome technical challenges that…