This article presents an empirical investigation of the effects university brand personality and student-university identification have on student participation and citizenship behaviour in the context of higher education. The study employed a self-administered questionnaire to collect data from 433 university students. The data were analysed…

This paper examines college students` participation behaviors and the use of social media tools. The descriptive survey model was applied to investigate university students' participation behaviors. The data was collected through a "Participation Questionnaire" from 284 college students in Kazakhstan. The result showed that students who…

University student academic competitions can test students' learning outcomes, improve their academic performance and stimulate their interest in learning. Exploring the behavioural mechanisms influencing students' academic competition is quite important, but there is currently little research on this topic. This study aims to fill this gap in the…

This study explored the experiences of multiracial and multiethnic students at a Central Valley University in California, aiming to understand their engagement opportunities and support-seeking behaviors on campus. Employing a narrative inquiry approach, qualitative data were collected through semi-structured interviews, complemented by digital…

Despite the importance of university events in students' lives and experiences, little research has been devoted to understand the behavioral intentions of university students to attend such extra-curricular activities. This study, therefore, examined the behavioral intentions of university students to attend university events. The study…

Objective: The study analyzes e-health message content shared by university health centers and determines college students' engagement with those messages. Method: Using the Reasoned Action Approach (RAA) framework, the current study content analyzed the RAA components (target behavior, attitudes/expectancies, social norms, and efficacy) within…

Using a state-wide college student dataset, this study examines how the level of college students' spiritual/religious engagement varies by academic disciplines and how the impact of such engagement on affective college outcomes varies across different academic disciplines. Findings show that students majoring in soft-applied-life disciplines…

The coronavirus pandemic has forced the world to change education policies in educational institutions. For example, Jordan's Ministry of Higher Education has allowed courses in academic programs to be taught in three types of education: distance e-learning, blended education, and traditional education. Hence this study came to reveal students'…

The study examined the values system and its relationship to leadership behavior of sports-practicing and non-sports-practicing students in Al-Balqa Applied University, Jordan. The study used two tools to collect data, namely, values system and leadership behavior questionnaires. The study sample consisted of (217) students, (64) of whom are…

Understanding how students decide whether to participate during collaborative learning activities and what factors are their main concerns is important for efficient use of such activities in or out of the classroom. Based on evolutionary game theory, this study proposed a game model for collaborative learning that aimed to analyze the dynamic…

Purpose: Despite promising conceptual developments in value co-creation behaviors, the scholarly attention afforded to the importance of the university website features in strengthening the university brand image and reputation through students' value co-creation behaviors is limited. University website features are conceptualized as a…

The integration of behavior change theory to investigate factors of behavioral influence in understanding the behavioral intention of students' extra-curricular participation has been limited, contributing to the existing gap that highlights the preliminary empirical observation on how the factors influence students' extra-curricular activity…

The objective of this study was to ascertain the efficacy of music therapy in alleviating anxiety among university students. This is achieved by employing the theory of planned behaviour. A survey comprising 350 participants was disseminated to evaluate their subjective norms, perceived behavioural control, attitudes, intentions to engage, and…

Higher education management is an important way to cultivate college students' awareness and behavior of ecological environment protection. The survey results show that at present, college students mainly rely on theoretical courses and lectures to receive ecological civilization education, but they lack practical links, which is different from…

Purpose: This study investigates the effect of university website features and value co-creation behaviors of students on promoting brand image and brand reputation at Islamic Azad University in Iran. Design/methodology/approach: The study is quantitative. Using convenience sampling techniques, a responsive group of 384 students was chosen from…