Traditionally, transcripts present a collection of lists of courses and grades in a format valuable for trading information between and among institutions of higher education. What if transcripts were reimagined to not only provide information on credits earned, but also provide information on learning acquired both inside and outside the…

This longitudinal pilot study developed and tested an instrument to assess students' perceptions of the extent to which they accomplished the learning objectives that were listed in a number of communication course syllabi. In addition to students' perceptions that they had improved from the start to the end of the semester in achieving course…

Many institutions of higher education increasingly place a focus on various forms of experiential education, including personal reflections. While much work has been done in this and related areas, the resources currently available are not sufficient to effectively guide, assess, and evaluate student learning through reflection. Guiding students…

The demand for marketing researchers is at an all-time high and continues to grow. Yet a disconnect exists between marketing research in industry and in academia; qualitative research is standard in the former, but often is overlooked in the latter's curricula. I argue that qualitative marketing research is an ideal topic for applying experiential…

Adaptive Comparative Judgement (ACJ) is an alternative to conventional marking in which the assessor (judge) merely compares two answers and chooses a winner. (Scripts are typically uploaded to the CompareAssess interface as pdf files and are presented side-by-side.) Repeated comparisons and application of the sorting algorithm leads to scripts…

Assessing student learning in university courses is commonly done using a rubric that arranges the assessment criteria and standards descriptors in a matrix style or grid format. This paper introduces an alternative style of grading tool known as the continua model of a guide to making judgements, which arranges assessment criteria based on a…

This pilot study measures university students' perceptions of graded frequent assessments in an obligatory statistics course using a novel questionnaire. Relations between perceptions of frequent assessments, intrinsic motivation and grades were also investigated. A factor analysis of the questionnaire revealed four factors, which were labelled…

There has been a growth in online distance learning programmes in Higher Education. This has led to an increased interest in different approaches to the assessment of online distance learners, including how to enhance student authentication and reduce the potential for cheating in online tests. One potential solution for this is the use of remote…

Extensive graded reading (EGR) was carried out with a cohort of 600 engineering students in a university in northern Japan. Pre-and post-surveys were conducted to discover changes in the general reading habits of students, their attitudes toward the assessment method and how goals changed over the course of study. The first survey was carried out…

Midterm student evaluations have been shown to be beneficial for providing formative feedback for course improvement. With the purpose of improving instruction in marketing courses, this research introduces and evaluates a novel form of midterm student evaluation of teaching: the online collaborative evaluation. Working in small teams, students…

This paper presents a pilot study aiming to evaluate the effects of a non-cognitive assessment instrument which was developed and tailored for a community college in the New York City area. The instrument was pilot tested on a group of developmental students and asked a series of questions to determine the campus support services that might best…

One of the main issues in language learning is to find ways to enable learners to interact with the language input in an involved task. Given that computer-based simulation allows learners to interact with visual modes, this article examines how the interaction of students with an online video simulation affects their second language video…

This paper analyses two aspects of developing formative assessment processes within universities in Spain: the academic performance of the students and the workload that formative assessment creates for both academic staff and students. It presents the results of 10 research projects covering the first semester of the 2007-08 academic year, mainly…

This small-scale mixed method research focuses on investigating the way Preparatory Year English Program (PYEP) female students in a Saudi tertiary level institution context are assessed and how they are advanced from level three (Pre-intermediate) and level four (Intermediate). A four-point agreement scale survey was conducted with fifteen…

The purpose of this paper was to provide information about the virtual learning environment known as PGDnet (the Spanish acronym for "Plataforma de Gestion Docente" or Educational Management Platform in English), which was developed by the innovative education group at the Technical University of Madrid known as "Nuevas metodologias…