The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that aligns with industry…

In this article, we draw on phenomenon from an experiential learning project that invited university students in Australia and Hong Kong to share their conceptions of wellbeing. Inspired by feminist and new materialist perspectives, our analysis highlights a string of mundane moments of ecological entanglements, nutritionally-nourishing forces and…

Today, in the realm of Industry 4.0, vastly diverse internet of things (IoT) technologies are integrated everywhere, not to mention included in academic programs in schools and universities. Domain ratio of the final year projects in Universiti Teknologi MARA exposes a staggering hype in IoT as compared to other domains despite not having IoT…

Inclusivity and diversity are critical to maximizing team performance. This activity incorporates a popular party game that connects students with the learning objectives, demonstrating the vital roles inclusion and diversity play in the success of a business and the importance of building skills for maximizing teamwork. With little instruction to…

Collaboration is not a core practice in humanities teaching and learning, despite convincing arguments that it should be. To encourage collaboration in classrooms and with communities, DePaul University has developed its Experiential Humanities Collaborative. The Collaborative connects faculty, community partners, and students to co-design and…

e was the largest student journalism project ever undertaken in Australia. Approximately 1000 students from 28 universities worked to cover the 2016 federal election. The project aimed to provide effective training on political reporting in a work-integrated learning environment. Utilising a combination of analysis and descriptions of the project…

Drawing on challenges I experienced when teaching a political communication course, I designed an upper-level undergraduate course with the objective of developing students' civic competence and democratic engagement. The major class assignment, which is the focal point of this best practices essay, was a four-step collaborative voter mobilization…

This article explores the rationale behind the ineffectiveness of on-campus Work-Integrated Learning (WIL) activities in three Vietnamese universities. An exploratory sequential mixed-methods approach that included six in-depth interviews with lecturers and 461 responses to a student survey was employed to investigate challenges facing lecturers…

The following article outlines the importance of classroom engagement through use of innovative group projects within a marketing research class. Project findings address learning engagement, student loyalty, and enhanced learning using an experiential learning based project designed to help students produce a marketing research project. The…

Feeding America Eastern Wisconsin (FAEW) distributed 84% more food to community members in need during the COVID-19 pandemic than in the prior year. Though systems were in place to manage food receipt and distribution data, social distancing requirements and technological barriers revealed inefficiencies in utilizing this data. In pursuit of…

Interdisciplinary project teams are increasingly vital in organizations that are focused on providing successful technical solutions that include a positive user experience. In response to the need for experience in this area, some higher education institutions have created interdisciplinary project-based experiential learning opportunities. In…

This paper describes how the Operations and Supply Chain Management Department at the University of St. Thomas uses kaizen events as a vehicle to integrate undergraduate and professional programs with local area organizations. A unique business collaboration was created where the faculty members led an actual lean kaizen event at a local…

With an increased demand for educators to improve student engagement and knowledge retentions, this paper proposes an experiential learning project for students to receive and conduct one-on-one performance coaching. The sales coaching experiential project helps professional selling students improve their sales presentations and increase their…

With the increasing employment of robots in multiple areas such as smart manufacturing and intelligent transportation, both undergraduate and graduate students from computing related majors (e.g., computer science and information technology) demonstrated strong interests in learning robotics technology to broaden their career opportunities.…

Laboratory exercises have created benefits in student learning. Making laboratories open ended pushes students to have an independent perspective and to think harder. An open-ended experiment is where students are given the flexibility to develop their own experiments. Outcome-based education is an educational theory that bases each part of an…