The present study aimed to explain archival research and demonstrate its relevance as a distinct research method to include in sport management research methods course instruction. The current essay implicitly shows how archival research can complement other research methods and possibly improve upon their limitations. Furthermore, the study…

The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that aligns with industry…

The emergence of entrepreneurial groups from university students and alumni can trigger the nation's economic advancement. This study investigated the impact of project-based learning (PJBL) models in enhancing students' business management abilities, integrating components such as resource management, financial-administrative structuring,…

The earned value management (EVM) is a project management method for monitoring and controlling project expenditure and progress. Teaching EVM is challenging as the method may appear theoretical, mathematical, and disconnected from the uncertainty of real-life projects. Educational games have been suggested as one method to influence students'…

Purpose: Student engagement evaluation is considered to be connected to many aspects of the management of higher education, but outside Western higher education, research and evaluation on student engagement and experiences has been limited so far. Our study focuses on the underexplored aspects of Palestinian higher education with the aim of…

Purpose: Incorporating student voice to improve both academic and institutional performances is the contemporary innovative way to enhance and ensure quality in higher education. Higher education organizations are developing a culture and an encouraging environment for the students where they can express their opinions and be an integral part and…

In response to the adoption of Agile practices and processes by businesses, IT/IS educators are working to add Agile content to their courses. Teaching students about Agile involves teaching them about the history, mindset, and values of Agile, along with an introduction to the practices and processes used in an Agile product. Along with this, it…

There is empirical evidence on the factors influencing students' understanding of various subjects in higher educational institutions. However, there is a deficit in studies about the link between teacher knowledge and teaching methods on students' understanding of corporate governance course. Thus, this study investigates whether students'…

As management educators grapple with the challenges of educating Gen Z cohorts (born 1997-2015) in and beyond an online COVID-19 environment, social media platforms represent potential teaching tools. TikTok® is one of the most popular global social media technologies with people aged under 25 and therefore has strong appeal for students. TikTok…

This article presents an approach to teaching an introductory digital marketing class that utilizes a semester-long project in which students develop a website and drive traffic using a variety of digital marketing tactics. As part of this project, students are provided with an engaging learning experience that includes direct exposure to the…

Few academic disciplines make as frequent use of experiential learning exercises as marketing and sales. This is particularly true in selling courses, where a sales role play often serves as a culminating exercise in which students are tasked with building rapport with a buyer, uncovering buyer needs, overcoming objections, and closing a sale.…

The landscape of student tolerance for ambiguity and engagement, both in and out of the classroom, has changed markedly in recently years. Technology is simultaneously redefining the boundaries of learning and eroding tried and true pedagogical structures. Signs of change were present prior to recent global upheaval. However, against the backdrop…

Purpose: The content of training (art-based method) and instructional strategies (blended learning) can improve business school students' creativity and attempts to determine how training can be maintained using longitudinal tracking. The study aims to answer (1) whether the incorporation of art-based methods enhances the creativity of students…

Providing teachers with innovative teaching approaches that combine simulation-based learning systems with entrepreneurship education helps create and recognize entrepreneurial opportunities. In this study, key antecedents are identified as critical drivers of flow experience and the impact of flow experience on learning performance and…

Marketing graduates with analytical skills are in high demand but many marketing majors lack confidence in working with quantitative material. More guidance is needed to address how to support the self-efficacy of marketing students in acquiring analytical skills. We identify three independent types of confidence that relate to the development of…