Purpose: This paper aims to investigate the relationship between a sustainable university brand and the intention of international students to study at Universiti Sains Malaysia (USM), one of Malaysia's premier universities. Moreover, the study explored the moderating effect of opinion leaders on the intention of international students to study at…

This study assessed the influence of entrepreneurial education (EE) and entrepreneurial attitude (EA) on the entrepreneurial intention (EI) of graduating students in a Nigerian university. Through a descriptive quantitative methods, questionnaires were distributed and retrieved from a total of 157 non-probabilistic convenience samples from the…

This paper highlights the importance of conducting studies to ascertain students' perceptions of the teaching-learning process, as this information can provide a valuable guide to course planning and enhance teaching. This study analyses, based on structural equation modelling, the relationship between students' academic performance in an…

Research has shown that technology, when used prudently, has the potential to improve instruction and learning both in and out of the classroom. Only a handful of African tertiary institutions have fully deployed learning management systems (LMS) and the literature is devoid of research examining the factors that foster the adoption of LMS. To…

Purpose: The purpose of this paper is to highlight the value of university social responsibility (USR) by investigating its impact on student-university identification and student loyalty. It also examines the mediating effect of student-university identification and the moderating effect of the perceived importance of USR. A comparative study is…

Universities must ensure that academic staff are qualified and competent for performing their job. Teaching and research are two key activities in which lecturers should excel. While some authors suggest teaching and research complement each other and positively influence student satisfaction, some others point to a rivalry effect between the two.…

Purpose: This paper aims to identify and test four competing models with the interrelationships between students' perceived service quality, students' satisfaction, loyalty and motivation using structural equation modeling (SEM), and to select the best model using chi-square difference (??2) statistic test. Design/methodology/approach: The study…

Student satisfaction is a primary indicator for college and university organizational self-assessment in European and American countries. Professional sport universities are the major institution cultivating sports talents in China. Nevertheless, it appears the problem in past years that the talent cultivation and management is not suitable for…

This study aimed to find how the brand image and satisfaction of universities influence university students' word-of-mouth behavior, including the sharing of satisfying experiences and recommendations to others. This study conducted a questionnaire survey and distributed 400 questionnaires to students and graduates of universities in Taiwan; 336…

Purpose: The purpose of this study is to investigate the effect of Malaysian public universities' service quality on international student satisfaction, institutional image and loyalty. Design/methodology/approach: A total number of 400 questionnaires were distributed to international students, selected using convenience sampling technique, at…

In this research, the relational coordination model has been applied to prove learners' and instructors' high levels of satisfaction in e-learning. According to the model, organizations can obtain better results in terms of satisfaction by providing shared knowledge, shared goals and mutual respect mechanisms, supported by a frequent, timely and…

Purpose: The purpose of this paper is to confirm the factorial structure of SERVPERF based on an exploration of its dimensionality among Syrian universities' students. It also aimed at assessing the perceived service quality offered at these universities. Design/methodology/approach: A cross-sectional survey was conducted targeting students at…

Purpose: The purpose of this paper is to investigate the factors that determine the acceptance of the WebCT learning system among students of the faculties of Business and Education Sciences at the University of Huelva, and to verify the direct and indirect effects of these factors. Design/methodology/approach: A total of 226 students at the…

Despite their formal dissimilarity, problem behaviors (e.g., substance misuse, binge eating, self-harm) may share a common function. According to Acceptance and Commitment Therapy (ACT), this shared function is "Experiential Avoidance," the process of avoiding, escaping or otherwise altering unwanted private events (e.g., thoughts, feelings,…