This study examined the effects and interaction of multiple and linear visual presentation modes and cognitive style on performance in a visual location task. Subjects were 132 undergraduate college students (40 males, 92 females) in professional education courses. The Group Embedded Figures Test (GEFT, Wilkin et al., 1971) was used to identify…

The purpose of this study was to compute and analyze descriptive indices of efficiency assessing the relative effectiveness of a verbal and visual color code applied to self-paced learning and testing materials. The sample consisted of 176 college subjects randomly assigned to one of four treatment conditions receiving black/white (B) or color…

The relative effectiveness of digital versus photographic images was examined with 96 college students as subjects. A 2x2 balanced factorial design was employed to test eight hypotheses. The four groups were (1) digitized black and white; (2) digitized pseudocolor; (3) photographic black and white; and (4) photographic realistic color. Findings…

A research project involving 16 experiments investigated the nature of the encoding process for verbal materials, particularly differences arising from mode of presentation. The results showed that a change in mode of presentation of items produced a recovery from interference in short term retention. Since intermodal interference was lower than…