Repeating a single-prime stimulus as a target to respond to usually facilitates responses. However, sometimes, prime repetition slows the responses and produces the single-prime negative priming effect. In this study, the distractor set hypothesis was proposed as a mechanism of attentional control that can contribute toward single-prime negative…

This study investigates the use of design elements in the advertisement posters on the Facebook pages of ten Thai universities, comprised of five government and five private institutions. Using the Multimodal Corpus Analysis Tool (MCAT), the study systematically analyzed the color characteristics and dominant colors employed in the universities'…

This study was to investigate if three attributes of color, have a positive effect on improving the memorization of English vocabulary. Experimental design was adopted in the study, and there were 126 adults participating in the experiment. Among the participants, 26.2% were males and 73.8% were females, and the average age was 21 years old. In…

In an item-method-directed forgetting task, Chinese words were presented individually, each followed by an instruction to remember or forget. Colored probe items were presented following each memory instruction requiring a speeded color-naming response. Half of the probe items were novel and unrelated to the preceding study item, whereas the…

This study intends to solve the problem that schools in Taiwan lack of the equipment for color management and inspection instruction and seek ways to improve learning results and reduce cognitive load. The researchers developed 3D courseware for color management and inspection through a research and development process. To further scrutinize the…

Students of General Physics often complain that the course is too abstract and remote from daily life. As teachers, we emphasize that the abstract concepts of physics are indispensable for understanding our daily experiences, and we try to give the impression that quantitative descriptions can be achieved by adopting concrete mathematical…

A study investigated how different combinations of background color, text brightness and text color in Chinese CAI (computer assisted instruction) software programs may influence the affection, perception, and cognition of elementary school students in Taiwan. A sample size of 332 was drawn from the sixth-grade students of 2 elementary schools.…

This study investigates whether color and background information in motion visuals have different effects on memory and comprehension of students in various grade levels. A three-by-three factorial pretest-posttest design was used, comparing levels of visual complexity and grade levels. The instructional content was a 12-minute computer animation…