One of the world's most famous pyramids is not located in Egypt but is on a music album cover by the band Pink Floyd. However, not a pyramid but a prism, the iconic image of a beam of light turning into a rainbow is a powerful symbol that captures the complexities of colour perception across cultures and individuals. This study examines how…

The digital world in the creative industry has provided new opportunities for entrepreneurs to utilize and exploit products and services in a more transparent and widespread manner. Products and services can grow exponentially and be offered to all users and communities throughout the world without time and space limitations. Creative SMEs,…

When too much visual stimuli is present, the phenomenon of clutter is known to degrade an individual's perception across a variety of domains, ranging from completing search tasks incorrectly, to decreasing reading speed when letters are too close together. However, research is lacking as to whether the negative effects of clutter impact learning…

This paper describes the development of a mobile application to engage students in active learning in analytical chemistry. Colorimetry is a topic in analytical chemistry that can effectively be learned through the use of mobile devices to perform colorimetric measurement in the real-life environment. Previous attempts in the development of…

Block building activities help develop students' spatial reasoning, but few studies focus on the development of block building skills beyond preschool. We worked with four kindergarten, four first grade, and four second grade students to learn more about their Lego block building. We compared students' accuracy, building strategies, and spatial…

Thermal science is a perennial obstacle for learners. Infrared camera technology provides an opportunity for pupils to confront challenging thermal ideas. From an embodied cognition perspective, sensory experiences form metaphoric relations that underpin conceptualisation and reasoning about abstract scientific phenomena. This study investigated…

This research aims to explore the transfer learning of cognitive control skills using mobile applications. We explored whether mobile application can serve as a viable platform in training interference control, specifically the color Stroop task. Mobile phone's advantage lies in its portability and its ability to reach many people. Forty…

The results of over twenty-five years of research seem clear: the addition of seductive visual details in video games hinders performance of learners (Garner, Gillingham, & White, 1989; Thalheimer, 2004; Rey, 2012). Yet, countless other research results propose the opposite: that visual embellishments and well-designed ambiguity instead…

The article is devoted to the issue of learning from the cognitive perspective. As life-long learning is an integral part of our modern life, the authors were attracted by the phenomenon when even young people demonstrate cognitive "resistance" to learning. This particular study is focused on cognitive destructions as challenges to…

This study investigates how prior content knowledge and prior exposure to microscope slides on the phases of mitosis effect students' visual search strategies and their ability to differentiate cells that are going through any phases of mitosis. Two different sets of microscope slide views were used for this purpose; with high and low colour…

A quasi-experimental action research with a pretest-posttest same subject design was implemented to determine if there is a different effect of the flash card method and the multisensory approach on kindergarteners' achievement in sight word recognition, and which method is more effective if there is any difference. Instrumentation for pretest and…

Background: The area of research aimed for a more efficient e-learning is slowly widening from purely technical to the areas of psychology, didactics and methodology. The question is whether the text or background color influence the efficiency of memory, i.e. learning. If the answer to that question is positive, then another question arises which…

In order to discover reader reactions to color on a newspaper page, specifically eye movement and overall opinion of the paper, identical pages were created and printed by the "St. Petersburg Times" (Florida). The content of fifteen front pages, six lifestyles pages, and three sports front pages were nearly identical, differing only in the kind…

Accurately denoting colors and measuring their meanings have been long-standing challenges for scholars and artists alike. This study addressed this problem by suggesting that the use of a model of cyan, magenta, and yellow primary colors--which is common in industry but is generally neglected by scholars and fine artists--could greatly benefit…

For centuries artists have explored the uses of color in their compositions. Believing that colors have innate symbolic, expressive, and aesthetic qualities, artists have been aware that these properties can be magnified or subdued by organization within a compositional space, and artists have suggested that certain positions within a framed field…