Learning to associate specific objects with value contributes to the human's adaptive behavior. However, the intrinsic nature of associative memory posits a challenge that newly learned associations may interfere with the old ones if they share common features (e.g., a reward). In the present study, we conducted a set of behavioral experiments and…

Three experiments investigated the learning of simple associations in a color-word contingency task. Participants responded manually to the print colors of 3 words, with each word associated strongly to 1 of the 3 colors and weakly to the other 2 colors. Despite the words being irrelevant, response times to high-contingency stimuli and to…

The conflict monitoring account posits that globally high levels of conflict trigger engagement of top-down control; however, recent findings point to the mercurial nature of top-down control in high conflict contexts. The current study examined the potential moderating effect of associative learning on conflict-triggered top-down control…