In order to discover reader reactions to color on a newspaper page, specifically eye movement and overall opinion of the paper, identical pages were created and printed by the "St. Petersburg Times" (Florida). The content of fifteen front pages, six lifestyles pages, and three sports front pages were nearly identical, differing only in the kind…

As the use of computers has become more common in society, human engineering and ergonomics have lagged behind the sciences which developed the equipment. Some research has been done in the past on the effects of screen colors on computer use efficiency, but results were inconclusive. This paper describes a study of the impact of screen color…