Can metaphorical reasoning involving embodied experience--such as color perception--be learned from the statistics of language alone? Recent work finds that colorblind individuals robustly understand and reason abstractly about color, implying that color associations in everyday language might contribute to the metaphorical understanding of color.…

The national and cultural originality of color designations in place names are often employed in the folklore of the Turkic peoples. Drawing material from famous epic poems in the Azerbaijani, Yakut, Kyrgyz and Kazakh languages, common and specific features in the frequency and semantics of color terms are distinguished. This qualitative study…

This study makes a comparison of color metaphors about the similarities and differences between English and Chinese for few articles study the metaphorical usage of shared basic color terms in Chinese and English. The author makes a relatively systematic study of the color metaphors, which has some significance in the light of the cross-cultural…

This article develops an emergentist theory of children's agency. To make this claim, it first identifies the following two predicaments that scholars have faced in children's agency research: (1) social ambiguity in distinguishing children's learning from adults' guidance; and (2) causal uncertainty between children's cognitive development and…

This paper applied a social semiotic lens toward investigating the metonymic representations repeatedly displayed on the Instagram official account and the Instagram blog. The main source of data were 90 photos gathered from ten "Weekend Hashtag Projects" (WHPs), a weekly photo challenge organized by the Instagram team. The multimodal…

This study aims to identify the similarities and differences between English and Arabic color-based metaphorical expressions, to identify translation students' difficulties and their translation strategies. A corpus of English and Arabic color-based metaphorical expressions was collected and compared. It was found that English and Arabic…

Thermal science is a perennial obstacle for learners. Infrared camera technology provides an opportunity for pupils to confront challenging thermal ideas. From an embodied cognition perspective, sensory experiences form metaphoric relations that underpin conceptualisation and reasoning about abstract scientific phenomena. This study investigated…

Learning language is always a challenge. A more daunting task is learning those culturally bound aspects of language. The present study examines the ability of Jordanian EFL learners to comprehend culturally bound color expressions. It also investigates whether L1 transfer plays a role in their processing of color idioms. To achieve this goal, I…

This study not only aims to introduce Sundanese culture which is part of Indonesian culture, but also analyses the phenomenon that exists in Sundanese puppets performance as one of the entertainment for the Sundanese people with Semiotic. In this study, the researcher analyzed two factors that determined the result of this research. Firstly, the…

The study aimed to identify the semantic and structural characteristics of ethnophobic terms with a colour component, as well as the conceptual basis and extralinguistic factors that have a role in their formation. Ethnophobic terms tend to emerge in the non-standard language, with slang making its core. Although often marked as derogatory or…

Health promotional campaign as the practice of encouraging people to improve health has increased over the last decades in response to various health problems. This paper highlights strategies used by students to develop persuasive promotional campaign posters regarding the dengue health problem. Communication and media studies students were…

Perhaps rarely is there any piece of Pre-Islamic Arabic literature where color features more strongly and less naturally than in Antara's poetry. Therefore, the intended message of color in Antara's poetry is adequately understood inasmuch as the pragmatic implicatures of color are worked out. Evidence in literature explicitly attributes Antara's…

The re-conceptualisation of texts over the last 20 years, as well as the development of a multimodal understanding of communication and representation of knowledge, has profound consequences for the reading and understanding of multimodal texts, not least in educational contexts. However, if teachers and students are given tools to…

This paper focuses on a critical analysis of the language of advertisement in selected newspapers and magazines; from the aspect of graphology and lexis of "The Nation Newspaper" and "Newswatch Magazine" respectively. This work is based on the framework of stylistics. Through this study, it is discovered that the language of…

Bilinguals have been shown to outperform monolinguals at suppressing task-irrelevant information. The present study aimed to identify how processing linguistic ambiguity during auditory comprehension may be associated with inhibitory control. Monolinguals and bilinguals listened to words in their native language (English) and identified them among…