The presented study examines the question of colour categorization in relation to the hypothesis of linguistic relativity. The study is based on research conducted by Gilbert et al. (2006) and their claim that linguistic colour categorization in a particular language helps colour recognition and speeds the process of colour discrimination for…

This study explored whether the color of letters could influence letter discrimination task performances and whether this effect of color could be modulated by processing level (global vs. local) and attention level of color (color-attended vs. color-unattended). We used the Navon letters in red, green, or white as stimuli at a relatively small…

Automaticity can be established by consistently reinforcing contingencies during practice. During reinforcement learning, however, new relations can also be derived, which were never directly reinforced. For instance, reinforcing the overlapping contingencies A [right arrow] B and A [right arrow] C, can lead to a new relation B-C, which was never…

How is attention guided by past experience? In visual search, numerous studies have shown that recent trials influence responses to the current trial. Repeating features such as color, shape, or location of a target facilitates performance. Here we examine whether recent experience also modulates a more abstract dimension of attentional control,…

Visual spatial attention can be exogenously captured by a salient stimulus or can be endogenously allocated by voluntary effort. Whether these two attention modes serve distinctive functions is debated, but for processing of single targets the literature suggests superiority of exogenous attention (it is faster acting and serves more functions).…

The authors report 9 new experiments and reanalyze 3 published experiments that investigate factors affecting the time course of perceptual processing and its effects on subsequent decision making. Stimuli in letter-discrimination and brightness-discrimination tasks were degraded with static and dynamic noise. The onset and the time course of…

Three experiments were carried out to investigate hemispheric asymmetry in color processing among normal participants. In Experiment 1, it was shown that the reaction times (RTs) of the dominant and non-dominant hands assessed using a visual target presented at the central visual field, were not significantly different. In Experiment 2, RTs of…

A sample of 107 subjects including kindergarteners, fifth graders, high school sophomores, parents of kindergarteners, and master artists were presented with a 108-item color perception test to investigate surface color perception at these age levels. A set of surface color perception rules was generated. (GO)