Discusses the ways in which color halftones can be used in campus newspapers to attract attention to ads, headlines, and editorial copy. Explains how to change the hue, value, and saturation of a color and the effects the changes should achieve. (AYC)

In order to discover reader reactions to color on a newspaper page, specifically eye movement and overall opinion of the paper, identical pages were created and printed by the "St. Petersburg Times" (Florida). The content of fifteen front pages, six lifestyles pages, and three sports front pages were nearly identical, differing only in the kind…

A discussion of the effect of background color on the legibility of projected printed messages on transparencies. (Author)

Accurately denoting colors and measuring their meanings have been long-standing challenges for scholars and artists alike. This study addressed this problem by suggesting that the use of a model of cyan, magenta, and yellow primary colors--which is common in industry but is generally neglected by scholars and fine artists--could greatly benefit…

The course outline has been prepared as a meaningful and practical approach to color. Mastery of Sppeedball Pen Lettering is a prerequisite for entry into the course. The purpose of the course is to teach the student the practices, techniques, and technology necessary to acquire an understanding of the color phenomenon. Consisting of 45 clock…