The hypothesis of cross-cultural generality was explored via the semantic differential ratings of American Caucasian and Negro, German, Danish, Chinese, and Indian college students. Hypothesis was supported by general agreement in the rank-order placement of 10 color names along the Evaluation, Potency, and Activity dimensions. (DB)

The results show that selective attention to color or form can be experimentally changed and is not developmentally determined for all Ss. (WY)

"Weighs alternatives in costs and programming quality of color versus black and white." (Editor)

Reports experiments in which college students provided color names for a series of color stimuli, matched color names with the same stimuli, and described colors represented by a series of elaborate color terms. Sex-related differences were found in the matching task. Women used more elaborate descriptions than men. (Author/AMH)

Describes a study which examined how subject matter, color, and degree of realism influence preferences for paintings of subjects in grades 3, 5, 7, 11, and college. Realism is the most important factor in shaping untrained subjects' responses to paintings. Color and subject matter have less influence on these judgments. (Author/AM)

Provides a brief discussion of the graphics capabilities of microcomputers and describes specific graphics hardware and software that are available for the more popular microcomputers. The names and addresses of the producer/distributor and prices are given for each item. (CHC)

Repeated observations of a colored form results in slower reaction-time responses to the familiarized stimulus than to a comparable novel stimulus due to alertness decrement and encoding facilitation. This two-factor theory of repetition was found to hold for words as well as for colors. (Author/BW)